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The Insight Files
Consumer trends and news curated by Tourism Australia’s Consumer Insights team
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The 20 coolest streets in the world

The 20 coolest streets in the world | The Insight Files | Scoop.it

From Paris to Las Vegas, Hong Kong to New York: Traveller has collated a list of the places with the coolest streets in the world. Walking city streets reveal a city's character, providing history, architecture, culture, cafes, shopping and scenery. The list includes five great Australian strolls:


  1. South Bank, Brisbane - promenades provide views across the river to the CBD.
  2. Windan Bridge Loop, Perth - the walk loops around both sides of the Swan River and across Herrison Island in central Perth.
  3. Macquarie Street, Sydney - this 1810 thoroughfare runs between the Opera House and Hyde Park.
  4. Flinders Lane, Melbourne - this quintessential city-centre laneway is packed with fashion, accessories and crafts stores.
  5. Leigh Street, Adelaide - Pedestrian Leigh Street is transformed by wine bars and restaurants that spill tables across the tarmac.
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Wifi and 24/7 tech support are now essential to cruise passengers

Wifi and 24/7 tech support are now essential to cruise passengers | The Insight Files | Scoop.it

UK travellers who have never cruised before are inclined to embark on one soon, according to a recent survey of 2,000 adults. The Amadeus survey found that technology continues to grow in importance to the cruiser. 62% of respondents expect 'super fast' wi-fi on board the ship and 30% actually require 24/7 technology support throughout the journey. Among those surveyed, 42% of adults who holiday abroad yet have never cruised would be interested in taking one. A further 30% would consider changing from an all-inclusive land-based package to a similar package at sea - as long as the price and value of the package remain identical. Find out more.

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Top 10 airline rewards programs in the world

Top 10 airline rewards programs in the world | The Insight Files | Scoop.it

Airline loyalty programs are big business - they're not only a great way for travellers to earn every time they fly, but a top scheme for airlines to entice travellers. Over the last decade, the rewards model has completely evolved, so much so that loyal flyers can earn points in an out of the sky. In addition to earning and using points on flights, these days loyalty members can earn points while filing up petrol or shopping at their local grocery store. While other airlines have teamed up with some of their codeshare partners to allow local flyers to earn and redeem points across each others' networks. Now with so much competition among loyalty programs, IdeaWorks has released its 6th Switchfly Reward Seat availability survey, highlighting some of the best reward programs in the world. Australian airlines continue to prove their loyalty members are the most spoiled, with its Velocity Frequent Flyer ranked the top Asia Pacific Region program and 2nd in the world for Reward Availability. Qantas' Frequent Flyer program was named 9th best for Reward Availability worldwide. Find out more.

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Millennial parents letting kids be holiday deciders

Millennial parents letting kids be holiday deciders | The Insight Files | Scoop.it

It's been well-documented that mum plays a dominating roll in deciding the family holiday destination but a new survey finds that parents -- particularly millennial parents in the U.S. - are increasingly letting their children pick the holiday spot. A YouGov survey of 2,813 kids (ages six to 18) and parents in the U.S., UK, France, Germany and Spain gave the kids the most sway. The tallies were U.S. (85%), UK (76%), France (86%), Germany (95%) and Spain (94%). But millennial parents are going to new lengths toward letting the children commandeer holiday decision-making. The survey found that 34% of U.S. millennial parents give their children the freedom to make the final decision on where to head for a holiday compared with just 8% of parents 55 years and older in the U.S. Going a step further, 19% of U.S. millennial parents are the most likely to give children full control of where to holiday with the family, compared with just 2% of parents 55 years and older.

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Sydney's ten best coastal walks

Sydney's ten best coastal walks | The Insight Files | Scoop.it

This article lists Sydney's ten best coastal walks which have it all - wild scrub, picturesque paths, yacht clubs and war ruins.


  1. Best harbour views: Bradley's Head to Chowder Bay Walk.
  2. Best for yacht-watching: Chinamans Beach to Balmoral Beach.
  3. Most challenging trek: Bundeena to Otford Coastal Track.
  4. Best coastal bushwalk: North Head.
  5. Best trek to the CBD: Anzac Bridge to Pyrmont Bridge.
  6. Not just for tourists: Manly to Spit Bridge Scenic Walk.
  7. Best panoramic views: Middle Head.
  8. Best historic sights: Cockatoo Island.
  9. Best for picnicking: Balls Head Reserve.
  10. Most quintessentially Sydney: Bondi to Coogee.


Find out more.

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Australia’s red hot in the eyes of international travellers

Australia’s red hot in the eyes of international travellers | The Insight Files | Scoop.it

Indian cricket fans have delivered another victory for Australia on the back of the Cricket World Cup. In the month of March, 674,500 overseas visitors flocked to Australia, up 13% on the same time last year. The growth took the total number of international travellers visiting the country to 7 million for the year to March, compared with 6.5 million in the previous 12 months. Visitors from India spearheaded the surge, increasing 46% to 23,400, thanks to their country's strong performance in the ICC CWC. The figure represented the largest number of Indian visitors ever to travel to Australia in a single month, beating February's record by 400. Tourism Australia's Managing Director said, "Figures like that just go to demonstrate the importance of events - particularly sporting events - in contributing to our visitor economy." Find out more.

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Is influencer marketing the next golden ticket?

Is influencer marketing the next golden ticket? | The Insight Files | Scoop.it

Digital marketing is no way limited to social media, websites and email. The new golden child of content marketing is influencer marketing, defined as "a form of marketing that identifies and targets individuals with influence over potential buyers." A new infographic from The Shelf reports on the interesting relationship between consumers, brands and perceived authenticity on social media and the web:


  • 92% of consumers trust recommendations from other people over branded content.
  • 70% of consumers reported online customer reviews as the second-most trusted source.
  • 88% of social influencers verbally tell a friend about brands that sponsor them. 77% say they're more likely to purchase from brands that sponsor them.


Find out more.


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Qantas and American Airlines to boost flights between Australia and the US

Qantas and American Airlines to boost flights between Australia and the US | The Insight Files | Scoop.it

Qantas Airways and American Airlines will deepen their trans-Pacific alliance, with the Australian carrier adding a new flight between Sydney and San Francisco and the American carrier launching flights between Sydney and Los Angeles. The new flights, set to begin in December, will boost air capacity between Australia and the mainland United States by 9%. Qantas also flies to Los Angeles, Dallas, New York and Honolulu in the US. Find out more.

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ATE draws a crowd of thousands

ATE draws a crowd of thousands | The Insight Files | Scoop.it

More than 700 leading international wholesalers landed in Melbourne this week for the 36th annual Australian Tourism Exchange. The venture has drawn over 2000 delegates to the Victorian capital, in a push to further promote Australia as the ideal spot for internationals to travel to. Organised by Tourism Australia, with Tourism Victoria and airline partners Virgin Australia and Etihad Airways, ATE is Australia's annual B2B tourism travel trade event, which brings together travel wholesalers and agents from 30 countries to meet and do business with 1,000 Australian tourism seller delegates from 500 countries. 

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The Aussie coast becomes tourism champion

The Aussie coast becomes tourism champion | The Insight Files | Scoop.it

Food was the the flavour of the month last year, but now it's time for Australia to welcome a new hero. Tourism Australia's Managing Director John O'Sullivan has announced it will be Australia's glorious coastlines and aquatic activities that will take centre stage in future tourism campaigns. Tourism Australia's latest data shows that Google searches for Australian beaches and coastal sites has dropped by 10%, with Australia's beach rankings falling well behind on the international scale. The focus on Australia's natural water features will get a significant boost through the partnership with Sir David Attenborough to highlight the Great Barrier Reef through a three-part documentary series that will air in early 2016.

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Australia the fastest growing luxury travel destination

Australia the fastest growing luxury travel destination | The Insight Files | Scoop.it

While well-heeled travelers are still headed to Europe this summer, the numbers are not as high as anticipated, according to new data from Virtuoso. While Europe continues to dominate the list of favoured destinations, the network's overall sales to Europe are slightly down by 4% compared to the same timeframe in 2014. Meanwhile, the country that has seen the largest percentage of growth in year-over-year bookings is Australia, with 137% growth, indicating that winter travel to Down Under is gaining in popularity. China trailed closely behind, largely thanks to Hong Kong which accounts for almost half of its air traffic. Click here to view the full list.

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Tourism Australia to relaunch Aussie Specialist Program

Tourism Australia to relaunch Aussie Specialist Program | The Insight Files | Scoop.it

Tourism Australia is revamping its award-winning Aussie Specialist Program (ASP), in a move aimed at giving travel sellers globally the knowledge and skills to better promote and sell Australia. The relaunch follows an extensive review of the global online training program and includes a digital platform as well as training resources which will be shared by Tourism Australia and all eight of its state and territory tourism partners. Fundamental to the changes is a new digital platform, including a new website which features interactive modules, itinerary suggestions, factsheets, latest industry news updates, destination FAQs and an interactive map. As part of the ASP website relaunch, Tourism Australia's Premier Aussie Specialist Program will be extended to all key markets.

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UNWTO Tourism Highlights 2015

The UNWTO’S Tourism Highlights presents an overview of international tourism based on the results for the year 2014. The report highlights international tourism arrivals and receipts on a global level, in addition to presenting regional results and forecasts. According to the report, international tourist arrivals worldwide are expected to increase by 3.3% a year between 2010 and 2030 to reach 1.8 billion. The strongest growth by region will be seen in Asia and the Pacific, where arrivals are forecast to reach 535 million in 2030. Click here to download the report.


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How mobile technology is changing travel

How mobile technology is changing travel | The Insight Files | Scoop.it

Mobile technology has dramatically changed the way consumers book travel, making it easier to book flights, check into accommodation, and find out what's happening anytime, anywhere in the world. These days, there is an app for pretty much anything and when it comes to the travel industry that parable couldn't ring more true. The infographic above offers an overview of how mobile technology is engrained in travel today and where it's headed. Among the highlights include:


  • 3/4 active travellers use a mobile device while on the move.
  • 45% own a mobile device that allows them to browse the Internet.
  • 2/3 say they are likely to explore, shop and book travel activities via their mobile devices.
  • 75% of smartphones connect to a free airport Wi-Fi network.
  • Top five couch surfing countries: USA, Germany, France, Canada and the UK.
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Flight reviews could be the next big thing

Flight reviews could be the next big thing | The Insight Files | Scoop.it

Expedia has been quietly testing flight reviews for the past 18 months - with results illustrating that they could become as important as hotel reviews. Expedia has discovered there is not only enthusiasm by consumers to share their feedback from a flight, but the presence of reviews in results has a clear impact on conversions. The company has already had 3 million flight reviews since the test began in early 2014, with it expected to reach over 5 million by the end of 2015. Consumers in the US are invited to leave a review of their flight via a post-trip email, similar to those issued for hotel reviews. The idea is to give as much information as possible to help customers make better flight choices. Flight reviews are becoming an increasingly important part of the purchase decision, with travellers looking to learn not only the difference in products and facilities on board but the quality of the overall experience. Find out more.

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5 reasons why Australia's winter is hot stuff

5 reasons why Australia's winter is hot stuff | The Insight Files | Scoop.it

Winter is coming and as we farewell summer days, Travel Weekly counts down the best reasons why Australia is still hot in the cooler season. Outdoor Agencies' Ben Salon has put together the top 5 reasons why Australia's outdoor scene only gets better come the chilly time of year.


  1. Crowds be gone - crowds stay away, accommodation is cheaper and the ocean is still warm at oceanfront destinations like Byron Bay, Noosa and Margaret River.
  2. Hidden health wins - the health benefits of being outdoors in winter are wide ranging. UV levels are lower so sunburn isn't as big of an issue.
  3. So cool it's hot - cooler temperatures mean you can make better use of daylight hours, with less irritating insects like mosquitoes and flies. Hiking, camping and kicking back in the warm winter sun are also a lot more pleasant.
  4. Wildlife warrior - cooler weather means slightly cooler water temperatures, which in turn attracts a greater abundance of marine life - great for snorkelling, diving and fishing.
  5. Burn baby burn - the absence of fire bans in winter opens you up to cooking on an open flame to toast marshmallows, roast potatoes and sizzling snags.
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Punch Digital 's curator insight, July 1, 9:42 PM

I don;t think that you can read this without booking yourself a winter holiday getaway!


What other reasons could you want?

Sylvia Lane's curator insight, July 3, 7:33 PM

I needed a reminder that even in the cold winter months, we have reasons to be grateful !!!!

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Instagram adds travel search appeal

Instagram adds travel search appeal | The Insight Files | Scoop.it

As if Instagram wasn’t appealing enough to the travel industry, it’s gone and introduced some brand new features for explorers. The app is introducing a largely improved search experience, including the addition of Places Search, which makes it easier to discover new places around the world. Ideal for researching exotic locations, exploring a new getaway destination or a hot new restaurant, taking a virtual look at a hotel or just seeing whether it's sunny at your favourite beach, the new feature brings a world of advantages for any travellers. On top of this, Instagram is also adding Top Search, which lets you search across People, Places and Tags all from a single search box. Find out more.

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A breath of fresh air for holidaying Australians

A breath of fresh air for holidaying Australians | The Insight Files | Scoop.it

The Roy Morgan Holiday tracking survey revealed that nearly one in five Australians who took a holiday in the past year ditched the city for nature. In the 12 months to February 2015, over 2 million Australians ventured into national parks or forests for a getaway. This nature-loving 18% of Australians who took a holiday in the past year is a higher proportion than those who visited museums (15%), art galleries (11%) and bars/nightclubs (6%). National park adventurers prefer to experience very active holidays and holiday pursuits, including bushwalking, surfing, swimming, fishing, bike riding and other outdoor activities. With data collected from 50,000 Australians per annum, the Roy Morgan Holiday Tracking Survey shows that people who visit national parks or forests while on holiday tend to be more environmentally aware and energetic than the average Australian holiday-goer.

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All you need to know about hotel and flight wifi

All you need to know about hotel and flight wifi | The Insight Files | Scoop.it

The need to get to information quickly means consumers expect it to be freely available. Vouchercloud has put together an infographic on Wi-Fi covering numerous sectors and drawing data from a huge range of sources. There are 58 million wifi hotspots in the world - one for every 117 people - but by 2018, there will be one for every 20 people. In the US, 73% of consumers say they would rather give up alcohol than wifi and 70% in India say the same. Such is the thirst for rapid access to information that consumers expect pages to load in two seconds (47%), abandon a page if it takes three seconds or more (40%), and tell friends about a bad online experience (44%). Find out more in the infographic above.

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Sydney number one for business events

Sydney number one for business events | The Insight Files | Scoop.it

The International Congress and Convention Association (ICCA) has ranked Sydney 1st in Australia and 25th in the world for business events. This is the first year that ICCA has reported on business events held in Sydney without an operating international convention centre - due for completion in December, 2016. Sydney's closest Australian competitor is ranked 37th in the world according to ICCA's rankings, 12 places lower than Sydney. The strong reputation of the university and research sectors in New South Wales have supported international decision makers to choose Sydney for many leading conferences. BESydney has delivered more than A$1 billion economic impact for New South Wales over the past five years by securing big international business events. Looking ahead, BESydney has secured over 20 events for ICC Sydney and close to 100 additional events across the State. Find out more.

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Retail experts confirm: fashion + tourism = true

Retail experts confirm: fashion + tourism = true | The Insight Files | Scoop.it

Retail experts confirm fashion and tourism are vital for Australian retailers with 27% of Australians travelling interstate to shop.


Key insights include:

  • In 2014, there was a 7% increase in overnight trips and a 6% increase in overnight spend.
  • 27% of Australians travel interstate to shop, and 26% travel within their own state to shop.
  • 1 in 2 Australians and New Zealanders travel to visit friends and relatives at least once a year, visiting shopping centres during their trip.
  • The most important factors of increasing the relevance of the retail offer to the visitor economy are accessibility, the chance to splurge, authentic and unique offers, and an inspiring shopping environment that matches the location.


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10 busiest airlines flying to/from Australia

10 busiest airlines flying to/from Australia | The Insight Files | Scoop.it

Qantas, Emirates, Virgin Australia, Malaysia Airlines and Garuda are just a handful of the airlines operating to and from Australia, with some 52 airlines carrying passengers to and from the country. Not only does Australia have two major carriers - Qantas and Virgin Australia - continuously adjusting their networks to cater to Australians' new travel interests, but new international airlines are regularly announcing new or additional routes to the destination. According to the Australian Government's monthly International Airline Activity report, Australian airports are handling 6.7% more holidaymakers compared to the same time last year. With the climb in passengers has also come a slight shift in which airlines carried the most passengers. Click here to view the full list.

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Top cities and countries for meetings and events

Top cities and countries for meetings and events | The Insight Files | Scoop.it

ICCA’s annual statistics on the number of rotating international association meetings hosted by countries and cities indicate overall stability. Paris held onto the top rank, with Vienna swapping places with Madrid and moving up from three to two, and Berlin and Barcelona swapping places at four and five, respectively. While the USA and Paris remain the number one country and city on the ICCA worldwide country and city rankings 2014, Australia ranks in 13th position, indicating a rise of 260 places compared to 2013. ICCA's international association meetings tables are published every year. To be included, meetings must be held on a regular basis, have at least 50 delegates and rotate between at least three countries. Find out more.

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Chicago Tourism CEO on the next generation of tourists

Chicago Tourism CEO on the next generation of tourists | The Insight Files | Scoop.it

Chicago is ready to take its place among New York and Los Angeles as one of the cities lusted after by foreign tourists. Although its visitor arrivals have grown faster than expected, the city's leadership has its eyes on even greater success. Marketing Chicago, and raising awareness of its attractions from restaurants to plays, is at the centre of its growth strategy. Skift recently spoke with the CEO of Choose Chicago about his marketing strategy in China, the city's new branding campaign, and how it validates its budget growth. Click here to read the full interview.

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Which countries boast the best-looking locals?

Which countries boast the best-looking locals? | The Insight Files | Scoop.it

When one considers the reasons behind destination choice, one might think of a destination's cultural offerings, its food, its historical landmarks and so on. But surely the attractiveness of its people will have some bearing on the decision? According to a recent survey from MissTravel, the best-looking men can be found in Ireland (followed by Australia), while the best-looking women are in Armenia (Australian women come in 6th place). Could this be why international luxury travel network Virtuoso is seeing 137% growth in the popularity of destination Australia in the past 12 months? Click here to view the complete list of rankings.

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