The Insight Files
70.5K views | +2 today
Follow
The Insight Files
Consumer trends and news curated by Tourism Australia
Your new post is loading...
Your new post is loading...
Scooped by Tourism Australia
Scoop.it!

Tourism board uses vehicle recognition technology to target affluent travellers

Tourism board uses vehicle recognition technology to target affluent travellers | The Insight Files | Scoop.it

Bermuda Tourism has teamed up with the Media Agency Group to come up with a way of getting eyeballs on a new promotion for the Caribbean island. When drivers are held at traffic lights that are controlling the junction in West London, a camera on the billboard scans the license plate on the vehicle. It then instantly identifies the make and model of the car and changes the digital display of the ad to reflect the apparent wealth of the driver. Bermuda, given its distance from the UK and quality of hotels, is not a cheap destination to get to - thus the target audience. The personalised messages are activated when cars valued at more than £40,000 and which are less than four years old. The campaign highlights the versatile nature of digital OOH advertising and the potential that new innovations carry for the industry.

 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

The traveller’s path to destination selection

The traveller’s path to destination selection | The Insight Files | Scoop.it

A new study from Expedia Media Solutions and comScore reveals trends in how American, British and Canadian travellers choose a destination. The study shows that travellers frequently begin the planning and research process with more than one destination in mind. There are many factors that can influence where travellers book a trip, from recommendations, social media images, travel information sites and much more. Across the board in all three regions studied, online travel agencies and recommendations from friends and family are the leading resources for selecting a destination. The potential for advertising to influence destination decisions is significant as many consumers keep several locations in mind until the end of their purchase cycle. Find out how travel marketers can connect their brand with shoppers throughout the purchase path.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Top cruising trends of 2017

Top cruising trends of 2017 | The Insight Files | Scoop.it

The Cruise Lines International Association (CLIA) has predicted the top eight cruise travel trends which will have an impact on the industry in the coming year. According to its 2017 State of the Cruise Industry Outlook, the top cruising trends for 2017 include increased uptake by Millennials and Generation X, greater usage of travel agents and greater demand for river cruising. An increase in cruise travel is expected for 2017, with an estimated 25.3 million passengers expected to sail in 2017, a strong surge from 15.8 million just ten years prior. More ships will set sail as well, with cruise lines scheduled to debut 26 new ocean, river and speciality ships in 2017. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

The world's most visited cities in 2016

The world's most visited cities in 2016 | The Insight Files | Scoop.it

According to Mastercard's Global Destination Cities Index, Bangkok had 21.5 million visitors who stayed at least one night in 2016. By contrast, London had 19.9 million overnight visitors last year while Paris had 18 million. New York was further down the list with 12.8 million. Bangkok is joined by several other Asian and Middle Eastern cities in the popularity stakes. In terms of overall spending, Dubai takes at the number one position, attracting $31.3 billion in 2016, a huge distance ahead of London's $19.8 billion. Even though Bangkok attracted the most visitors of any city worldwide, it came fourth for overall spending with $14.8 billion. Find out more.

more...
Eve-Line Boulle's curator insight, February 17, 3:43 AM
"New York, London and Paris all attract hordes of visitors every year but they all trail Bangkok in popularity."
Scooped by Tourism Australia
Scoop.it!

Tourism Australia launches Australian Wildlife Collection

Tourism Australia launches Australian Wildlife Collection | The Insight Files | Scoop.it

Nothing sells Australia more effectively than a cute koala or wayward wombat, and now Tourism Australia is making it easier for visitors to get up and close with native fauna. A dozen 'wildlife in the wild' encounters rated best in class have been brought under one umbrella known as the Australian Wildlife Collection. The independently-run experiences all have one thing in common: a commitment to conservation. Representing every state, the encounters allow visitors to interact with wildlife in their natural habitat, from swimming with whale sharks and humpbacks on Ningaloo Reef to photographing sea lions and kangaroos on Kangaroo Island. "For 38 per cent of travellers, world-class nature is the most important factor when choosing their holiday destination after safety and security, and value for money," said Tourism Australia's Managing Director. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Where we'll be travelling to in 2017 according to Virtuoso

Where we'll be travelling to in 2017 according to Virtuoso | The Insight Files | Scoop.it

According to Luxury experts Virtuoso, Australians are heading to Cuba and Iceland, looking for adventure in Antarctica and South Africa and honeymooning in the Maldives. Revealed in the 2017 Virtuoso Luxe Report Australia, these are the luxury trends being seen by the network's Australian based advisors for the coming year. The annual report, which for the first time included a breakdown from the Australian market, is the leading trend predictor for luxury and experiential travel globally. Also, for the first time, the report looks at destinations which are rapidly changing or at the risk of disappearing in the coming decade. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Travel trends you'll talk about this year

Travel trends you'll talk about this year | The Insight Files | Scoop.it

20 years ago, booking websites were a pipe dream. Let's just say things have changed somewhat. So what are KarryOn's predicted travel trends for 2017?

 

  1. Pared-back hotels - in 2017, consumers will be seeking hotels that skimp on extravagant displays of opulence in favour of room spaces that subscribe to the philosophy of "less is more."
  2. Room Mate - A new service called Be Mate allows travellers to stay in apartments near Room Mate hotels while still giving them the freedom to use the neighbouring hotel's facilities.
  3. More women will travel solo - There has been a 230% increase in the number of women-only travel companies over the last six years, catering to a growing segment of the travel market.
  4. Stripped down economy class - Travellers are looking for products and services that are better tailored to what they want out of a holiday.

 

Find out more.

 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Hotel trends that will shape guest experience in 2017

Hotel trends that will shape guest experience in 2017 | The Insight Files | Scoop.it

In this article, Skift makes its predictions for some of the biggest trends that will impact the hospitality industry and the overall guest experience. Among the trends include:

 

  1. Co-everything.
  2. Good design goes mainstream.
  3. Experiences beyond the hotel.
  4. Concepts of loyalty need to evolve.
  5. Hospitality will rediscover its roots.
  6. Local will regain its meaning.
  7. Luxury that's leaner and smarter.
  8. The smart hotel emerges.
  9. Expect even more brands to emerge, both new and familiar.
  10. Data interpretation is the ultimate intelligence.
more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Snapshot of the Canadian Traveller

Snapshot of the Canadian Traveller | The Insight Files | Scoop.it

The digital audience in Canada may be smaller than that in the UK and U.S., but Canadian consumers are highly engaged. Collectively, they spend 148 billion minutes per month interacting with digital content, and 70% are consuming digital travel content. Expedia's new research, conducted by comScore, analyses the path to purchase of American, British and Canadian travellers, and shows when, where and how consumers in each country book a trip. While the three traveller profiles share many similarities, there are defined trends we can see within the Canadian market. Click here to download the infographic and find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Booking paths of American, British and Canadian travellers

Booking paths of American, British and Canadian travellers | The Insight Files | Scoop.it

A new report from Expedia Media Solutions identifies trends and behaviours of American, British and Canadian consumers in the 45-day digital journey leading up to a travel purchase. In all three regions, digital travel content consumption is one the rise. There are 806 million minutes spent on digital travel content in Canada, 2.4 billion minutes in the UK and 8.7 billion minutes in the US, a year-on-year growth in each. While the time spent on travel content varies, the study found that travellers in the three countries share some behavioural similarities when it comes to travel planning. Download the full report here.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Instagram’s top travel hashtags of 2016 

Instagram’s top travel hashtags of 2016  | The Insight Files | Scoop.it

According to Instagram data, #travel was the most used travel hashtag for 2016, followed by #sunset and #travelgram. We have become a community of photo sharers, documenting the details of our every life movements, sharing our incredible experiences from backpacking through Europe, to feasting on authentic street food in Asia. Among the other most popular travel-related hashtags of 2016 include #wanderlust, #vacation, #adventure and #roadtrip. Click here to find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Most searched destinations of 2016 revealed

Most searched destinations of 2016 revealed | The Insight Files | Scoop.it

From breaking news, to breaking Olympic records and the UK's break-up with Europe, the events of 2016 affected us all in different ways. To wrap-up 2016, Travel Weekly presents Google's wrap-up of the five topics that caught the attention of Australians in 2016:

 

  1. Aussies love a good game.
  2. Politics and personalities.
  3. The oh-no and uh-oh moments.
  4. Saying goodbye to the greats.
  5. Calling Mother Nature. 

 

Find out more.

more...
Scooped by Tourism Australia
Scoop.it!

Machu Picchu tops TripAdvisor's landmark list

Machu Picchu tops TripAdvisor's landmark list | The Insight Files | Scoop.it

TripAdvisor has listed the planet’s top spots based on the millions of reviews and opinions collected in a single year from travellers around the globe and Peru’s ancient citadel of Machu Picchu tops the Top 25 Landmarks World List. Machu Picchu has claimed the Travellers’ Choice 2016 Award, with the citadel being voted number one for Top Landmarks worldwide. Other landmarks making the cut include India's Taj Mahal, Italy's St. Peter's Basilica and Cambodia's Angkor Wat. Click here to view the full list of TripAdvisor's Travellers' Choice Awards.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Tourism Australia's 17 market traveller snapshots

Tourism Australia's 17 market traveller snapshots | The Insight Files | Scoop.it

These reports provide one-page snapshots of the travellers Tourism Australia are targeting for each of our core markets, including profile, behaviour, perceptions of Australia and TripAdvisor performance. These traveller snapshots can be used to specifically modify and shape product offerings and marketing activities to relevant markets. The snapshots have been updated with the latest 2016 data from the Consumer Demand Project and TripAdvisor. Additionally, in 2017, a traveller snapshot has been created for six additional markets: Brazil, Canada, France, Hong Kong, Italy and Taiwan. Click here to download the snapshots.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Aussies’ holiday spending/saving habits revealed

Aussies’ holiday spending/saving habits revealed | The Insight Files | Scoop.it

The saving and spending habits of jetsetting Australians have been revealed in a new report, which underlines the fact that Australians love to travel. With Australians spending on average over three weeks on their overseas trips, and around $168.87 per day, Westpac's Travel Finance Report found 58% of 'smart travellers' specifically set aside money to save for their travel for an average of 9.1 months. To stretch their budget further while away, 66% of travellers walk instead of catching a taxi or bus (46%), skip an attraction (21%), stay at a hostel (16%) or go without coffee (14%) or beer (11%). Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Mastercard's Global Destination Cities Index 2016

Mastercard's Global Destination Cities Index 2016 | The Insight Files | Scoop.it

Now in its seventh year, the Global Destination Cities Index is a tracking study of international travel destinations, cross-border spend and the internal patterns. In addition to ranking Bangkok as the world's most visited city and Osaka as the fastest-growing destination, the Index also highlights three distinct story lines for 2016.

 

  1. The growth trajectory of cities outside the top 20 list.
  2. Deeper insights into the motivations and travel spend behaviour of visitors to those cities.
  3. Changes in regional dynamics, especially in the Asia-Pacific region. Government officials, travel executives and other sectors of business will find that this year's report reflects the changing nature of regional markets and illustrates the unpredictable nature of the global consumer.

  

Download the report.

more...
Eve-Line Boulle's curator insight, February 17, 3:33 AM
"Global cross-border travel and spending among the 132 cities covered by Mastercard’s Global Destination Cities Index continues to grow at a faster pace than world GDP."
Scooped by Tourism Australia
Scoop.it!

Chinese tourists drive tourism record, more than two arrivals per minute

Chinese tourists drive tourism record, more than two arrivals per minute | The Insight Files | Scoop.it

Four decades ago, 10 visitors from China arrived in Australia each week. During 2016, the same number arrived every five minutes. More than one million Chinese visitors to Australia have delivered the local tourism industry a record year in 2016. In total, 8.3 million visitors came to Australia for a short-term stay during the year, up by almost one million on 2015. The government has been developing better aviation ties with China and has been promoting 2017 as the "Australia-China year of tourism." It has allocated $629 million over four years to Tourism Australia, much of which will be spent on offshore marketing, and is currently trialling 10-year multiple entry visas. "It's easy to get here, there's now a 10 year visa in place for the Chinese market, we've moved to open skies and there's been a 40 per cent growth in airline capacity to Australia from mainland China," Tourism Australia's Managing Director said. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

The click is dead - all channels lead to mobile

The click is dead - all channels lead to mobile | The Insight Files | Scoop.it

Airlines, hotels, tour operators and rail providers, among other segments of the travel industry, are focusing on having the right presence across multiple channels. More importantly, they are looking at how they can deliver a consistent and seamless user experience across their websites and mobile apps so that travellers can view, search and book their trips seamlessly, even when those steps are performed on various devices. Clearly a responsive designed, mobile optimised website is the prerequisite mechanism to achieve this consistency. This article outlines four things to consider in your company's mobile strategy in order to fine-tune the customer's experience:

 

  1. Go for the swipe, pinch and tap.
  2. Location, location, location.
  3. Go further together.
  4. Purchase on the go.
more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

China-Australia Year of Tourism 2017

China-Australia Year of Tourism 2017 | The Insight Files | Scoop.it

In recognition of the China-Australia Year of Tourism 2017, Tourism Research Australia has created an infographic which highlights the economic contribution of Chinese tourists to Australia. 1.1 million visitors from China stayed 43.2 million nights and spent $9.1 billion in Australia for year ending, September 2016.

 

  • Chinese educators spent $4.1 billion.
  • Chinese visitors like going shopping. Almost 1 million visitors went shopping for pleasure, spending $1.1 billion on items to take home.
  • 836,000 Chinese visitors went to Australian beaches.
  • Chinese visitors love Australia. 515,000 of them were returning visitors.
more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

State of the industry: 2015-16

State of the industry: 2015-16 | The Insight Files | Scoop.it

The State of the Industry 2015-16 report has been officially released, and it shows that international and domestic visitors contributed a record $116.7 billion to the Australian economy, creating new jobs and reconfirming tourism's status as a super growth sector. The report confirms that 2015-16 was a record year for Australian tourism and it's going to keep tracking nicely, with the report predicting total tourism spend forecast to reach $162 billion by 2020-21. The report reconfirms positive growth across all major Australian markets against their Tourism 2020 targets including: expenditure, visitation, aviation, accommodation and labour force. China continues to lead market growth and encouragingly is 98% of the way towards its 2020 expenditure target of $9 billion annually. Click here to download a summary report.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Snapshot of the American Traveller

Snapshot of the American Traveller | The Insight Files | Scoop.it

Travel is a large - and growing - sector in the United States. In 2015 alone, American travellers logged 1.7 billion trips for leisure purposes. We know that Americans are travelling, but how are they consuming digital travel content, what influences their travel decisions and how can marketers best reach and influence them? Expedia's new research, conducted by comScore, analyses the path to purchase of American, British and Canadian travellers and shows when, where and how consumers in each of these countries book a trip. Expedia have developed an infographic, highlighting the travel behaviour of the American traveller. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Upcoming Australian destinations for 2017

Upcoming Australian destinations for 2017 | The Insight Files | Scoop.it

Skyscanner Australia has looked over three years worth of data and crunched the figures from millions of flight searches to uncover  the hottest places in Australia for travellers in 2017. Skyscanner observed and predicted significant increases in travel to the following destinations:

 

  • Norfolk Island - there has been a 12% rise in flight bookings to Norfolk Island, on average, over the past three years.
  • Esperance, Western Australia - booked flights to Esperance have increased by 11% on average over the past three years.
  • Proserpine, Queensland - booked flights to Proserpine have increased by 10% on average over the past three years.
  • Hobart, Tasmania - Skyscanner Australia shows that flight bookings have increased by 6% on average over the past three years.
  • Canberra - flight bookings have jumped by an average of 4% over the last three years.

 

Find out more.

 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Ground-breaking virtual reality study showcases strong emotional engagement for brands

Ground-breaking virtual reality study showcases strong emotional engagement for brands | The Insight Files | Scoop.it

YuMe, Inc., the global audience technology company powered by data-driven insights and multi-screen expertise, and Nielsen, has released a neuroscience-informed research report demonstrating how the unique power of virtual reality platforms present marketers with incredible potential, as well as new challenges, in delivering highly immersive experiences that can elicit strong emotional engagement. It has also reinforced the need to align content with the right platform to produce optimal consumer engagement. Click here to download the infographic of key findings.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Most geo-tagged locations in Australia

Most geo-tagged locations in Australia | The Insight Files | Scoop.it

According to Instagram data, Bondi Beach was the most geo-tagged location for Australia in 2016, followed by Surfers Paradise and Sydney Harbour. Locations in New South Wales and Victoria dominated the most geo-tagged list, including the popular cafe and restaurant, The Grounds of Alexandria. Also making the list include St Kilda Beach, Melbourne Cricket Ground and Taronga Zoo. Click here to learn more.  

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Insightful map reveals what different countries are the best at

Insightful map reveals what different countries are the best at | The Insight Files | Scoop.it

This new map sheds light on what each country around the world is actually good at. No stereotypes, no hearsay, just pure facts based on actual statistics from credible sources such as the World Bank, UN and the CIA World Factbook, and put together by data journalist and information designer, David McCandless. It took three weeks to produce and reveals at once what countries around the world are best at. Find out more.

more...
No comment yet.