Promotions featuring 360-degree videos have become an increasingly popular way for travel companies and tourism boards to entice clients. "With social media and distribution channels so fragmented, we have to appeal to the senses of consumers. Virtual reality allows consumers to interact with us in a way they never have before," said Tourism Authority of Thailand's Head of the Eastern United States. In January 2016, Tourism Australia introduced a series of 360-degree films depicting aquatic and coastal travel experiences including snorkelling in the Great Barrier Reef and watching the sun set over Sydney Harbour. "We have a very competitive landscape in destination marketing, with national tourist offices spending a lot of money. We need to be able to tell the story of Australia in new and engaging ways," Tourism Australia's Chief Marketing Officer said. Find out more.