The Insight Files
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Consumer trends and news curated by Tourism Australia
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Engaging with India's tech savvy inbound market

Engaging with India's tech savvy inbound market | The Insight Files | Scoop.it

A jointly-published report from the Internet and Mobile Association of India and Indian Market Bureau International stated that India was expected to surpass the US as the second largest internet user base globally, behind China. The same report indicated that India had shown a year on year growth in Internet usage, from 2013, to 2014, of 32%. Much of this increase can be attributed to a decrease in hardware costs and the resulting increase in mobile penetration. According to Nielsen, 36% of Indian mobile phone users are now using smartphones. Amadeus estimates that 17% of Indian leisure travellers are using their smartphones for travel-related arrangements, while a significant 42% of Indian business travellers did so. Find out more of the study's results.

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The health of Australia's international student sector

The health of Australia's international student sector | The Insight Files | Scoop.it

The international student sector is in a state of synchronicity with many Australian universities experiencing a "very healthy spike in interest" for semester one, 2015. Streamlined visa processing is part of the bigger picture, including post-study work rights, a low Australian dollar, significant Asian investment in the property market and the popularity of Australia as a tourism destination. Recent government data shows that the sector contributed $15.74 billion to the economy in 2013/14, the highest since the market peaked in 2010. Click here to read the full article.

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Facebook posts paint appealing picture of Australia

Facebook posts paint appealing picture of Australia | The Insight Files | Scoop.it

Social media may have killed off big-budget tourism advertising campaigns once and for all with Tourism Australia achieving remarkable success on Facebook. Images of native animals, beaches and landscapes posted on TA's Facebook page are generating real business for tourist operators thanks to the site's 6.2 million followers. A survey undertaken by TA found 72% of followers used the page for holiday inspiration and 16% had actually made a travel booking based on a post they liked. TA boss John O'Sullivan said the way the country was marketed had changed dramatically from the days of 'Throw Another Shrimp on the Barbie' and 'Where the Bloody Hell Are Ya?' "There's been a huge shift away from big budget paid advertising campaigns towards highly cost-effective earned and owned channels including our Facebook page. Nobody tells a story about a destination more effectively and more authentically than those who are experiencing it, or the people who live there and that is the heat of our social media strategy."

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