A jointly-published report from the Internet and Mobile Association of India and Indian Market Bureau International stated that India was expected to surpass the US as the second largest internet user base globally, behind China. The same report indicated that India had shown a year on year growth in Internet usage, from 2013, to 2014, of 32%. Much of this increase can be attributed to a decrease in hardware costs and the resulting increase in mobile penetration. According to Nielsen, 36% of Indian mobile phone users are now using smartphones. Amadeus estimates that 17% of Indian leisure travellers are using their smartphones for travel-related arrangements, while a significant 42% of Indian business travellers did so. Find out more of the study's results.