The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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The internet trends of 2015

The internet trends of 2015 | The Insight Files | Scoop.it

KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses. Read the report here.

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Cruising's new ways to float your boat

Cruising's new ways to float your boat | The Insight Files | Scoop.it

It’s hard to keep up with all that’s happening in cruising. Brian Johnston whittles the good news down to 15 reasons why we should be excited about cruises in 2015. Key trends include the rise of themed river cruises, the growth of short haul cruising, and the improvement of the food experience - cruise ships are including more specialty restaurants, more celebrity-chef restaurants and an overall greater variety that even caters to vegetarians or the gluten intolerant. Furthermore, it's getting easier for the whole family to enjoy cruising with the rise of ships that cater to all ages, encouraging multi-generational cruising with entertainment, activities and ship amenities for children and grandparents alike.

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The Marketing Trends of 2015 - B&T

The Marketing Trends of 2015 - B&T | The Insight Files | Scoop.it

2015 won't be about technological change for marketing, instead it will be about style, substance and the essence of what is communicated. Jackie Crossman from Crossman Communications describes the fundamental ingredients for a brand to be successful in 2015. Suggestions include embracing evolving channels, understanding performance data in real-time and individualising the way you talk to your target consumers.

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Top technology trends for tourism in 2015

Top technology trends for tourism in 2015 | The Insight Files | Scoop.it

The rapid technological advancements in people's lives will make domestic leisure tourism witness huge transformations in 2015. The decreasing use of traditional sources of information and increasing consumer expectations will bring several challenges in a number of business sectors. In the forthcoming year, leisure trips will experience significant impacts due to mobile devices becoming an essential element of holidays and travel plans. Among the tourism trends for 2015 is the growing popularity of last minute bookings due to falling financial security creating a need for last minute trip facilitating services at a discounted price. Click here to view the complete list of trends.

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2015 "wow" destinations revealed

2015 "wow" destinations revealed | The Insight Files | Scoop.it

The old saying, "it isn't what you know, but who you know," is especially true when it comes to knowing which destination to visit next. Each November, the Deal Experts at Travelzoo Inc announce their list of wow destinations for the year ahead, predicting where travellers are likely to find the best bang for their buck. Last year, Travelzoo highlighted that European river cruises would present tremendous value in 2014. This prediction came true; Travelzoo saw a 40% increase in the number of European river cruise deals in its Top 20 list this year, compared with 2013. Deal Experts agree that the five wow destinations for 2015 are Brazil, Asia by cruise, Puerto Rico, Texas Hill Country (Austin & San Antonio) and Dubai.

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