The Insight Files
74.1K views | +54 today
Follow
The Insight Files
Consumer trends and news curated by Tourism Australia
Your new post is loading...
Your new post is loading...
Scooped by Tourism Australia
Scoop.it!

The state of content marketing 2015

The state of content marketing 2015 | The Insight Files | Scoop.it

Close to one-third of marketers believe that content marketing will be the most commercially important digital marketing trend for 2015, and half expect their budgets to increase accordingly, reveals a new study. Smart Insights polled over 600 readers about their marketing activity for 2015, with 29.6% of respondents citing content marketing as their top digital tool for the year, ahead of big data (14.6%) and marketing automation (12.8%). Social media marketing (8.9%) came in 5th position. Marketers stated that improving customer relationship/loyalty, boosting engagement and raising brand awareness were their top content marketing goals for the year, with approximately one-third having a content marketing strategy in place. Click here to learn more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

What will travel look like in 2015?

What will travel look like in 2015? | The Insight Files | Scoop.it

If the travel experts are correct, next year will see us hanging with locals, being served by robots and, more than likely, heading to Asia. This article, compiled by CNN Travel, forecasts what travel will look like in 2015, highlighting key trends and insights. Singapore, Thailand and Japan are among top destination picks for next year, while world-class sports events like the 2015 Rugby World Cup will see fans flocking to host nation England.


Key trends include:

  • The growth of Asia as a travel region
  • Technology as the strongest disruptive force in the travel industry
  • The rise of do-it-yourself holidays and the sharing economy
  • The increasing popularity of peer-to-peer travel, whereby travellers connect with locals in their destinations
more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

DMO marketing trends to look out for in 2015

DMO marketing trends to look out for in 2015 | The Insight Files | Scoop.it

Destination Marketing Association International has leveraged the brain trust of resources from partner DMOs and agencies to collate the ten top DMO marketing trends to look out for in 2015. Amongst the insights include the importance of smartly curating content in an increasingly convenient sharing economy, the rise of personalised marketing, and the segmentation of deeper targets to allow for more efficient and fiscally responsible advertising campaigns. In an increasingly cluttered and competitive marketplace, it will be more crucial than ever to enhance the authenticity of a DMO brand in order to connect with consumers in a personal and emotional way. Click here to learn more about the trends which are forecast for 2015.

more...
No comment yet.
Rescooped by Tourism Australia from Transmedia Storytelling for Business
Scoop.it!

Top digital trends for 2015

Top digital trends for 2015 | The Insight Files | Scoop.it

Communications firm Bell Pottinger has predicted the 15 top digital trends that will change the way brands communicate in 2015. The analysis was undertaken by Bell Pottinger Digital, the group's digital consultancy, and captures the most talked about trends online in 2014, ranking them in order of percentage increase throughout the year in an infographic. While technology will be one of the biggest drivers of marketing change in the New Year, the key focus for brands will be on delivering truly integrated strategies. The most successful brands in 2015 will be those that harness new technology to deliver a single experience to consumers wherever they are in their journey. Click here to learn more.


Via siobhan-o-flynn, Soraia Ferreira, Ph.D.
more...
Jakarta Web Developer's curator insight, December 17, 2014 2:08 PM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

Mattia Nicoletti's curator insight, December 18, 2014 12:27 PM

I know that it is not strictly about tv but I think that a idea of next year trends can be useful for everyone