The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Australia most desired destination for North Americans in 2015

Australia most desired destination for North Americans in 2015 | The Insight Files | Scoop.it

Australia has overtaken Italy as North America’s most desired destination for 2015. According to Fly.com’s New Year Travel Resolutions Survey, islands in the South Pacific dominate the preferences of North Americans, with New Zealand and Fiji ranking third and fourth respectively. On a regional basis, Canadian travellers are divided between European and island destinations, while U.S. Midwest residents are partial to warmer weather destinations closer to home. The Southern and North-eastern regions were the only regions to select an Asian country in their top 10 list. Meanwhile, the western states favour European destinations such as Croatia and Norway. Favourably, Australia comprises one of the top five most desired destinations for all regions.

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Luxury travel trends for 2015

Luxury travel trends for 2015 | The Insight Files | Scoop.it

Luxury travellers desire authentic experiences, rest and relaxation, and time and connection with loved ones. Luxury travel is a lucrative sales proposition so it’s crucial to stay on top of the latest trends. Travel Weekly presents this year’s top eight. While service that pre-empts asking is always welcome, other attributes that touch into social conscience and health are coming to the fore in 2015.


  1. Extravagance in unexpected places
  2. Personalisation
  3. Immersion travel
  4. Wellness travel
  5. Generation lux
  6. Pilgrimages
  7. Luxury volunteering
  8. Multi-generational travel
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Are we heading for another defining year in online travel?

Are we heading for another defining year in online travel? | The Insight Files | Scoop.it

2014 was a very dynamic year for the online travel sector, which saw new forces rising within it, reshaping the way travel products will be marketed in the next few years. In particular, two of these forces emerged as the most significant: the mobile channel and personalisation. The mobile channel has successfully overcome all doubts about its ability to become significant for the travel industry, reaching an estimated 15% of global online travel sales in 2014, while strengthening its key role as a customer service tool in the industry. The other significant development of 2014 was the rise of personalisation - all big players in travel are currently working on it in order to increase conversions and offer a better consumer experience, which will become a key competitive factor in the next few years. 2015 is expected to become as dynamic as 2014 in terms of disruptive market developments which will take the travel industry by storm, forcing companies to revise their business models. Click here to learn more about how these trends may affect your business.

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The 15 big issues affecting the travel landscape in 2015

The 15 big issues affecting the travel landscape in 2015 | The Insight Files | Scoop.it

What are the big issues that will shape the travel landscape in 2015? What does the future hold for the dollar, airfares, connectivity and climate? The lure of travel is as strong as ever and savvy travellers know to anticipate the unexpected. This article places 15 macro trends of 2015 under the spotlight, including the rise of social media and curated travel and the shift of sustainable tourism from an alternative life add-on to a basic consideration for many travellers. This article touches on trends impacting upon aviation, cruising and accommodation - how will these changes impact upon your business in 2015? Click here to learn more. 

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Metro marvels: The 17 hottest cities to visit in 2015

Metro marvels: The 17 hottest cities to visit in 2015 | The Insight Files | Scoop.it

Need a reason to take a holiday next year? Here are 17 cities to put on your list. Scraping into the list includes Australian cities, Brisbane and Melbourne. Brisbane is described as Australia's most improved state capital in the years since PM Julia Gillard chose the 'world-class city' to host the G20. Sydney's high-rise cranes and street-level hoardings are described as signs of positive change - including the construction of a multi-billion dollar cultural ribbon that will curve from Broadway to Barangaroo. Click here to view the complete list.

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Business travel to flatline in 2015

Business travel to flatline in 2015 | The Insight Files | Scoop.it

Airlines and hoteliers will feel the pinch from a ‘subdued economic growth’ forecasted for the Asia Pacific region in 2015. According to an American Express Global Business Travel Forecast, hotel and ground transportation prices are predicted to be flat to slightly higher in 2015, and domestic airfares are predicted to plateau while international rates are to drop. Contributing to the cautious business outlook is decelerating growth in China combined with a slowdown in the resources sector. With Australian companies expected to tighten their belts on corporate travel policies, new business class offerings coming online will face stiffer competition with companies expected to review staff entitlements. Click here to learn more about how these trends may affect your business.

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Adelaide makes New York Times' list of 52 places to go in 2015

Adelaide makes New York Times' list of 52 places to go in 2015 | The Insight Files | Scoop.it

The New York Times has rolled out its annual list of Places to Go, allowing 52 destination marketing organisations to declare an early win on their 2015 publicity efforts. In a travel world packed with annual where to go lists, Places to Go has become the top destinations list in the United States, due to both the New York Times' position in the media landscape and the resources the brand can muster to produce the enormous package and promote the list. Click here to read Skift's interview with Dan Saltzstein, editor at the New York Times travel section, on what it takes to make the list. Australia's own Adelaide has made the list due to its combination of coast, art, food and more.

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Looking ahead: the best of 2015 trends

Looking ahead: the best of 2015 trends | The Insight Files | Scoop.it

Geopolitical turbulence and technological advances are just some of the factors shaping the year ahead. What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalisation, the increasing influence of the BRIC nations, climate change, food/water and other resource control and scarcity? Global Trends has put together a round-up of some of the more interesting and useful trend forecasts and ideas for 2015. Creating a point of view about ongoing and future trends is increasingly important to thrive in an ever more complex and competitive world. Click here to download the PDF.

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Demand for digital marketing specialists to increase in 2015

Demand for digital marketing specialists to increase in 2015 | The Insight Files | Scoop.it

Demand for specialised skills in digital marketing will continue to increase in 2015 as more companies optimise their websites for mobile and IT and marketing departments work more closely together. Recruitment company Hays has put together a list of the top 10 talent trends for 2015. As business confidence rises and more companies invest in full-time hires, technology will be a major area in demand. Hays Australia and New Zealand managing director Nick Deligiannis says: “Digital marketing will also be a big area of jobs growth. As the technology and marketing worlds integrate, mobile optimisation will continue to be a significant priority for  businesses." Click here to view the top ten talent trends for 2015.

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Where to next? 15 trends for 2015

Where to next? 15 trends for 2015 | The Insight Files | Scoop.it

Sri Lanka has allure, as does the more unfamiliar Uzbekistan. And a gluten-free eating experience, bikes and bucket lists will also encourage us to pack our bags. Whether following the lights of the aurora borealis, or following the lights/camera/action of hit TV show locations, the year ahead in travel will see Australians traversing the globe on increasingly unique quests. The drop of the Australian dollar will have an impact while the centenary of Gallipoli will galvanise our resolve to pay our respects. We'll go to new places, take different routes to get there. We'll engage, exercise, explore and eat. And we'll seek to connect more, both to people and places. In a world of increasing travel possibilities and opportunities, click here to view 15 of the top trends in tourism for 2015.

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