The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Event technology predictions for 2016

Event technology predictions for 2016 | The Insight Files | Scoop.it

In this article, DoubleDutch CEO Lawrence Coburn outlines seven event technology predictions for 2016. These predictions are based on 2015 data, which saw more than 2.5 billion data points across nearly 3000 events and almost $4 billion in exhibitor spend.


  1. Event marketing is going to experience its AdWords moment.
  2. Event engagement will become a thing.
  3. A thousand flowers will bloom.
  4. Messaging is going to become a core reason that attendees download event apps.
  5. We will see a 'marketo for event marketers.'
  6. Metrics of our own.
  7. People discovery, aka Tinder for events.


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Tasmania #3 on AFAR's 2016 travel list

Tasmania #3 on AFAR's 2016 travel list | The Insight Files | Scoop.it

US-based travel magazine, AFAR, has compiled a list of the top ten travel destinations in 2016. Destinations on the magazine's radar fit certain criteria including better tourism infrastructure - a new hotel, a new direct flight, or a new cruise or train route - that makes it easier to visit; an event worth travelling for; strong value; or emerging cultural scenes. Making the list at number three includes Australia's own Tasmania - a destination tipped as 'heating up' amidst emerging tourism infrastructure and top hoteliers from around the world taking note. In 2016, the area will see new cruise lines and hiking trails, including the new Three Capes Track, a 28 mile hike that takes four days to hike and a new Tasmania cruise from Coral Expeditions. Find out which other destinations made the list.

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TripAdvisor on experiences, rates, destinations and more in 2016

TripAdvisor on experiences, rates, destinations and more in 2016 | The Insight Files | Scoop.it

As 2015 comes to a close, everyone in the travel industry is focused on understanding next year’s trends and patterns and how best to capitalise on them. TripAdvisor's latest TripBarometer study, conducted by Ipsos, offers answers to these questions and outlines key trends that will shape the travel landscape in 2016. 


Key trends:

  1. Seeking new experiences.
  2. Spending more because it's 'worth it'.
  3.  Choosing destinations based on culture and special offers.
  4. Staying cool and connected.
  5. Rising room rates (and optimism)
  6. Managing reputations online. 


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Game-changing digital marketing trends in 2016

Game-changing digital marketing trends in 2016 | The Insight Files | Scoop.it

This article outlines seven game-changing digital marketing trends for 2016, including:


  1. It's past time for website design to go mobile.
  2. Your competitors might be spending more on social media ads next year.
  3. Your competitors may also spend more on organic social marketing.
  4. Video will become critical for digital advertising success.
  5. Marketers will chase influencers.
  6. Content marketing will have a positive impact on bottom lines.
  7. The "money's still in the list."


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Destination marketing trends to look out for in 2016

Destination marketing trends to look out for in 2016 | The Insight Files | Scoop.it

In this article, Destination Marketing Association International has leveraged the brain trust of resources available to it by partner DMOs and agencies to identify destination marketing trends to be on the lookout for in 2016. The insights highlighted are from some of the best and brightest minds in the destination marketing industry. Among the highlights include:


  • The expansion of social media advertising.
  • The growing role of DMO websites playing a more influential role inspiring prospective visitors. 
  • An evolution in how destinations express not just what they are as place-based experiences, but who they are as people, getting more personal in visitation to travellers. 
  • Content over campaigns - while campaigns are usually time-sensitive with starting and ending dates, content can add value.
  • Cultivating digital influencers for your destination.
  • Travel and technology becoming increasingly intertwined.
  • The incorporation of higher levels of technology interventions prior to, during and post visit the experience with travel destinations.


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