Skift has released a manifesto on the Future of Travel in 2020, a 25-page manifesto that brings together many of the themes the company has discussed over the past three years, and some lessons learned about the larger changes in consumer behaviour - especially digital habits - in addition to how these get reflected in travel. Some highlights include:
- The former sharing economy is moving up the chain and taking over the holiday rentals sector.
- From maps to mobile to wearables to photo, travel booking is becoming ever-present.
- Transactions are easier, discovery is faster and feedback is transparent.
- Planning, buying and undertaking travel will no longer be discrete parts to be put together.
- There is a new kind of traveller who is adept at all available online and mobile tool, using them to jump across all industry-defined silos.
- The most forward-thinking travel brands are delivering deeper experiences to travellers by focusing on inspiration, personalisation and a path toward self-discovery.
- The future of travel will be won by brands that understand the 4Ss of content: smart, sharp, surgical and strategic.
- For the first time since the European Renaissance, the locus of travel is moving eastward.
- The future of travel is "consumer in" instead of "silos out."
- The next great travel brand of the future will integrate ubiquity, efficiency, ease of use, connection and conversation in catering to the on-demand generation.
Click here to download the manifesto.