Engaging travel audiences through 360-degree video | The Insight Files | Scoop.it

This article outlines three key reasons why 360-degree video content should be central to your company's marketing strategy. These include:


  • A Google study recently ran two variations of the same ad - a traditional ad versus a 360-degree video - and the 360 version triumphed with 41% more earned actions, in terms of subscribes, shares and views.
  • 82% of consumer internet traffic will be video by the end of the decade, according to Cisco's Visual Networking Index.
  • Facebook's vice president for the EMEA region predicts that the platform will likely be all video within the next four years.


360-degree video has the ability to be heard above the noise, but there needs to be emphasis on producing quality output that promises to engage audiences. Find out more.