The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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2016 travel trends for baby boomers

2016 travel trends for baby boomers | The Insight Files |

A new survey provides great insight into how American baby boomers want to get away in 2016, from desired destinations to lodging options and favourite trip planning tools. The vast majority of baby boomers are planning to drive, fly or set sail on leisure trips in 2016, with an average of 4 or 5 trips already in the works. Boomers make up a large segment of the travelling public, and so it's particularly important for the travel industry to be aware of what boomers are looking for in their holidays going into 2016. Among the highlights of the survey:

  • 2016 will bring a travel boom for boomers.
  • Boomers may be deal seekers but cost is not a deal breaker for travel plans.
  • International bucket list trips will be especially hot in 2016.
  • Summer and weekends will sizzle with domestic travel.
  • There will be a lot of travel to hotspots - literally.
  • Free Wi-Fi, please!
  • 2016 travel is all about F-U-N.

Find out more.

Angela Heath's curator insight, January 27, 2016 11:31 AM

Some great highlights about travel from this survey.  Learn about great destinations and tools to help you.

Find out more.

William Rich's curator insight, February 3, 2016 11:36 PM

- Boomers may be deal seekers, but cost is not a deal breaker for their travel plans. - See more at:

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Solo travel on the rise

Solo travel on the rise | The Insight Files |

AARP has released a new report delving into the solo travel market. The highlights include:

  • Among adults aged 45+ who have travelled for personal/leisure reasons in the past 2 years and who use at least one online travel website, 37% claim to have taken a solo trip in the past.

  • Of the 37% who have travelled solo, 53% of travellers are married and 39% are single/divorced.

  • On average, they have taken 4 solo trips.

  • 81% are likely to take another solo trip in the next 12 months.

The solo traveller is looking for a laidback and relaxing holiday. The majority of solo travellers are extremely satisfied with their solo trips, with 81% planning to take another solo trip within the next 12 months. Click here to learn more.

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The travel plans of Baby Boomers in 2015

The travel plans of Baby Boomers in 2015 | The Insight Files |

Baby Boomers will be active travellers in 2015, anticipating taking 4-5 personal trips this year.

Key findings generated by AARP include:

  • More than half of Baby Boomers (55%) will only travel domestically (within the U.S.), with four in ten planning to travel both domestically and internationally, and few (3%) expecting to travel abroad only.
  • The top motivators for personal travel include escaping from normal, everyday life (57%), spending time with family and friends (55%) and relaxation and rejuvenation (54%).
  • The travel plans of 82% of respondents won't be affected by current political events or health situations.

Click here to learn more.

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