The Insight Files
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Consumer trends and news curated by Tourism Australia
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Which country dominates Australian visitors?

Which country dominates Australian visitors? | The Insight Files | Scoop.it

Travellers from New Zealand have topped the latest tally of visitors to Australia. Australian Bureau of Statistics figures show that 33,900 more people visited Australia in July than in the same month last year and the biggest increase was from New Zealand. There were 112,300 arrivals from New Zealand in the month - a rise of 11,500 or 11.4% from July 2014 - accounting for 18.5% of the total number of overseas visitors. China, which has dominated trends in the past five years, was in second place with 81,600 visitors, a rise of 8,100 or 11%. Travellers from China, which has more than doubled its flow of visitors to Australia over the past five years, made up 13.4% of the 607,000 arrivals in July, up from just 8% five years ago. Find out more.

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If it’s good for Oprah and Ellen... inbound rebound lifts hope for tourism

If it’s good for Oprah and Ellen... inbound rebound lifts hope for tourism | The Insight Files | Scoop.it

The “Oprah and Ellen effect”, combined with the improving US dollar is luring more international tourists back to Australian shores, with the number of foreign tourists entering the country growing at the same rate as the number of Aussies heading overseas for their holidays, according to numbers released by the Australian Bureau of Statistics (ABS).

For the first time in nearly a decade, international arrivals grew by 4.9 per cent to the 12 months to February 28, the same growth rate as Australians travelling overseas.

The Lunar New Year drove a record number of Chinese arrivals in February, according to Tourism & Transport Forum acting chief executive Trent Zimmerman. More than 110,000 Chinese visitors landed in Australia during February, according to the ABS figures.

“Chinese visitors accounted for almost one in five of all international visitors to Australia in February, underscoring the importance of Chinese New Year to our tourism industry and the value of investing in events which attract those visitors,” Zimmerman says.

In addition to China, the number of visitors from traditional incoming tourism markets, such as the US and Japan are also increasing. Tourist numbers from the US were up almost 6 per cent and Japanese visitors increased 4.2 per cent for the year. This, according to Zimmerman, is largely thanks to long-term investments in marketing and promotional campaigns, such as LA’s G’day USA event and US talkshow queen Oprah’s subsidised trip with her fans to Australia in 2010.

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Where have Australians travelled so far in 2015?

Where have Australians travelled so far in 2015? | The Insight Files | Scoop.it

Australian airports have been busy this year, with a record number of people travelling to and from the country during the first three months. According to preliminary ABS figures, for March alone, some 700,000 Australians headed overseas for a short holiday - up around 35,000 on the prior month. 671,500 travellers arrived in the country for a visit of less than 12 months - up 12% on the same month last year. Overall for the first three months of the year, 1.9 million people arrived in the country for a short visit, as 2,130 people left. Of those coming into the country, NSW was the key destination, attracting 264,800 visitors in March, followed by Victoria, Queensland, and Western Australia. And popular destinations for Australians heading out on holidays included Athens, Ho Chi Minh, Toronto, Istanbul ad Barcelona, according to Kayak.com.

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