Demand potential for leisure events in the ACT | The Insight Files |

Tourism Research Australia has released the findings of a study undertaken in partnership with VisitCanberra as part of the 2014-15 Destination Visitor Survey program. The purpose of the survey was to investigate the travel behaviour of visitors to events held in the ACT, as well as to examine the attributes of respondents with regard to interest in, and awareness of, leisure events in the ACT. Highlights from the research include the finding that leisure events travel continues to increase across Australia, and to be an important driver of tourism demand. While the ACT was not top of mind as an events destination, opportunities exist to leverage off interest in travel to attend arts and culture events. Click here to download the report.