Turning big data into smart data | The Insight Files | Scoop.it

AFTA has signed a partnership with global research agency, GfK, to establish a new travel industry currency measurement, the first of its kind in Australia. Under the partnership, GfK will introduce the new reporting currency to the Australian travel industry for participating AFTA members. Members will be requested to contribute to a weekly, consolidated, forward-booking measurement under the scheme. Travelscan is based on consolidated and aggregated industry booking data and used by the travel industry to nbetter predict market developments and to help businesses run more efficiently. Find out more.