The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Data analytics and other APAC corporate travel trends

Data analytics and other APAC corporate travel trends | The Insight Files | Scoop.it

Sabre has put together some research on trends in corporate travel in the Asia Pacific region, with some interesting results around ancillaries and personalisation. Among seven trends identified in the study is the fact that itinerary management apps are now mainstream. However, there is a view that a concierge model is emerging because of the tendency to rely on agents more in the region. Further findings indicate that data analytics is seen as increasingly important as the corporate travel industry strives to deliver more personalised services. This year, data analytics was deemed very important by almost 50% of respondents compared to last year when less than one-third identified the areas as a key focus. Find out more.

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APAC travellers like social media to share experience

APAC travellers like social media to share experience | The Insight Files | Scoop.it

Travellers from the Asia Pacific region love to share their travel tales over social media networks, and they love their mobile devices whether it is a smartphone, a tab or a laptop. According to Text100’s Digital Index: Travel and Tourism study, Asia-Pacific consumers lead the way in using social media to inspire, purchase and share their travel experiences. This report was based on 4600 respondents in 13 countries in the region.


Via Wendy Forbes
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