The rise of adventure tourism | The Insight Files |

The UNWTO Global Report on Adventure Tourism, published jointly with the Adventure Travel Trade Association (ATTA), is a first approach by UNWTO on the topic of adventure tourism. The report provides insight into the intrinsic relationship between adventure tourism and responsible tourism.The report allows all tourism stakeholders to work from a common base of understanding in one of the most progressive forms of tourism, which both organisations believe will develop into the industry standard. With careful and responsible management, adventure tourism offers effective development opportunities to countries looking for new and sustainable sources of growth.