People are adopting digital technology at an exponential rate. Internet and mobile devices make it easy to engage in a wide-range of activities including travel, shopping, reading, working remotely, socialising, and entertainment. Life without these digital activities seems inconceivable. The Accenture China Consumer Insights project surveyed and studied the digital behaviour of consumers across a wide range of industries. Read how digital activities have changed people’s lifestyles, accompanied by changes in China’s consumer market.