The Insight Files
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Consumer trends and news curated by Tourism Australia
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TripBarometer: The World's Largest Accommodation and Traveler Survey

TripBarometer: The World's Largest Accommodation and Traveler Survey | The Insight Files | Scoop.it

Tripadvisor has lead the world's largest combined accomodation and traveler survey- with over 35,000 participants from around the globe. This comprehensive study covers travel attitudes and behaviors of consumers as well as the hotel industry's plans and expectations for the year ahead.

 

To find out more about your market , follow the link : http://www.tripadvisortripbarometer.com/

 

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Alexandre Guapyassu's curator insight, October 8, 2013 10:48 AM

Very cool #infographic by #Tripadvisor

Gibson Management's curator insight, April 10, 2015 11:52 AM

Trip Advisor has changed the way we all do business!  How often do you enter a review on something that you do personally?  With the TripAdvisor now announcing that they will branch out into the market of selling rooms, as well as evaluation the surveys that we receive, where do you see this trend of one company controlling so many channels going.  Another good example is the ever shrinking airline industry.  The need for continued competition is something that I believe need to continue to embrace, how else do we know if we are truly better than the competition? 

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Technology and relationships changing accommodation -

Technology and relationships changing accommodation - | The Insight Files | Scoop.it

The role of accommodation is transforming as travellers become more technologically aware, seeking to develop more meaningful relationships while on holiday.

The IHG Kinship economy report has revealed that new forms of ‘relation travel’ are changing the way traditional accommodation operators do business, incorporating non-tourism elements. The report said that business and leisure travellers have and will begin carrying high-tech devices and ‘accessories’, radically manipulating the way in which people search and book accommodation.

One in four travellers have used social networking sites to plan their travel, while almost 50 percent have made travel plans based on reviews and the experiences of others.

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Travelling Aussies affect Wotif profits

Travelling Aussies affect Wotif profits | The Insight Files | Scoop.it

Wotif.com has reported a decline in annual profits, as Australians travelling abroad shifted focus away from the brand’s core business down under.The online travel agency revealed annual profit losses of 12 percent to AU$51 million for FY2013, down from AU$58 million in FY2012.

 

The trend of Australians travelling overseas managed to increase Wotif’s volume of flight bookings, however, it also impacted the company’s domestic and overseas accommodation bookings.

“Many of these circumstances did not suit Wotif,” Wotif.com chairman Dick McIlwain said. “Any change which is likely to produce more interest in Australian and regional travel is being closely monitored.”

 

Accommodation bookings fell 1.3 percent year-on-year in FY2013, with bookings in Asia continuing a steady decline for the fourth consecutive year.Overall revenue remained flat at AU$147 million, while profit was also affected by AU$2.3 million in one-off purchases and investment costs.

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