The Insight Files
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Consumer trends and news curated by Tourism Australia
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Cleartrip users get active on activities

Cleartrip users get active on activities | The Insight Files | Scoop.it

Cleartrip's latest quarterly mobile insights report shows that its recently launched activities channel now accounts for 15% of mobile traffic. The activities channel on Cleartrip went live across its range of apps in August. Cleartrip also showed that the booking window for activities is evenly spread - 16% of bookings are within 24 hours with 18% booked more than a month out. More than one in three (38%) are booked between two and seven days. Currently Cleartrip has hand-picked and curated 5000 activities in 50 cities. Other highlights of interest in the infographic is the 17% quarter-on-quarter increase in air bookings, showing that Indian OTAs are still an important distribution channel for airlines, surprising in an aviation market dominated by low-cost carriers.

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Indian travellers want activities

Indian travellers want activities | The Insight Files | Scoop.it

According to Expedia's Indian business, nearly half of Indian travellers make their travel decisions based on the activities on offer rather than the destination itself. According to Expedia's sample of 520 Indian-based consumers, more than half (57%) prefer to book their activities online in advance, leaving a sizeable offline-to-offline potential - one in four book their activity at the site itself, with one in five buying from the hotel concierge. Inhabitants of Bangalore are most likely to buy their activity tickets in advance and least likely to buy from reception. For more city-by-city breakdowns, click here to read the release.

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