The growing Chinese adventure travel market | The Insight Files |

Visitor arrival numbers and other research show Chinese tourists want their blood pumping while connecting with destinations in unique and exciting ways. Snapping photos of iconic tourism sites provide instant gratification for many travellers eager to share selfies with friends on social media, but a growing faction of Chinese tourists also seek adventure tourism experiences like bungee jumping from steep river gorges and hiking through glacial terrain. More than half of Chinese outbound tourists who visit Australia, the U.S., France and Germany are relatively young (between 30 and 49 years old) and take advantage of visa waivers, more affordable flight connections and the opportunity to do something they probably didn't indulge during childhood. A lot more Chinese travellers are now repeat travellers, and looking for something more novel. Find out more.