The Insight Files
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Consumer trends and news curated by Tourism Australia
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Adobe's 2016 Digital Trends Report

Adobe's 2016 Digital Trends Report | The Insight Files | Scoop.it

With over 7000 professionals participating in the survey, this year's Adobe 2016 Digital Trends Report highlights the importance of the customer experience story. When asked what respondents thought was their single most exciting opportunity, the top three answers were 'optimising the customer experience,' 'creating compelling content for digital experiences,' and 'data-driven marketing that focuses on the individual.' Businesses are increasingly recognising that along with creativity, data has the potential to drive a competitive advantage. It's crucial to customer experience and data should be underpinning any customer interaction, from advertising through to service. In this year's report, the marketing community displays their understanding of this opportunity, in addition to signs of working to overcome the obstacles to achieving it. Click here to download the full report. 

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Adobe Summit: The Digital Marketing Conference

Adobe Summit: The Digital Marketing Conference | The Insight Files | Scoop.it

The Annual Adobe Summit was held on the 9th to 13th of March in Salt Lake City, Utah and was attended by over 7,000 delegates from over 44 countries. The conference theme was that reinvention is a journey for marketing. Technology is evolving from the internet of things to the internet of experiences and companies are in the process of transforming to adapt to this rapid change. Watch and learn more about digital marketing trends with more than 135 sessions of in-depth knowledge in all areas of digital marketing from the summit.

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