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Consumer trends and news curated by Tourism Australia
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Top countries for adventure tourism development

Top countries for adventure tourism development | The Insight Files | Scoop.it

The 2016 Adventure Tourism Development Index report was recently released and provides policymakers and tourism planners with a unique look at the adventure tourism opportunity. The ATDI's scorecard is the only country-level ranking for adventure tourism that incorporates the data from non-subjective sources. In this article, the top country or countries are examined for each of the following categories:

 

  1. Government policy that supports sustainable development.
  2. Safety and security.
  3. Health.
  4. Natural resources.
  5. Cultural resources.
  6. Adventure activity resources.
  7. Entrepreneurship.
  8. Humanitarian.
  9. Tourism infrastructure.
  10. Brand.
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Adventure tourism - the next travel sector on the rise

Adventure tourism - the next travel sector on the rise | The Insight Files | Scoop.it

According to this article from Travel Weekly, adventure travel is the next travel sector on the rise, on the back of the increasing popularity of luxury travel and food and wine tourism. The estimated market size has surpassed a quarter of a billion dollars in Australia, and is forecast to grow alongside vast campaigns from Tasmania and the Sunshine Coast. According to Tim Lewis, Director of the Adventure Travel Expo, the adventure travel market is constantly evolving. "New segments are emerging according to stronger demand from food lovers, solo women travellers, eco ambassadors and backpackers looking for a better selfies! As more people immerse themselves in destinations with the intention of conquering a dirt trail by foot or bicycle, jumping off waterfalls or diving among sharks, it is less about age, background or income and more about motivation, self-fulfilment and living life." Find out more.

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Ankit Jaini's curator insight, November 17, 2015 4:16 AM

Yep! So, where's your next adventure?

Jason Bent's curator insight, November 20, 2015 9:45 AM

Le tourisme d'aventure évolue constamment. L'article déboulonne certains mythes et présente quelques tendances à ce sujet.

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Adventurous Chinese Travelers Head Off The Beaten Path On African Eco-Safaris

Adventurous Chinese Travelers Head Off The Beaten Path On African Eco-Safaris | The Insight Files | Scoop.it
"As China’s massive outbound tourism market matures, many experienced Chinese travelers are thinking “been there,... http://t.co/X9LME0vZKK

Via Trevor Lee @ TravConsult, Andrea Rossi
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Reaching ecotourists: social media reveals divide between current marketing strategies and consumers

Reaching ecotourists: social media reveals divide between current marketing strategies and consumers | The Insight Files | Scoop.it

"While most ecotourism news focuses on the efforts of large hotels to manage their impact on the environment, travelers interested in environmentally conscious travel are more likely to seek out more immersive experiences."

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Geek Girl Travel's curator insight, March 27, 2014 12:34 AM

You can pamper yourself and still be eco friendly.

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Aussies getting more adventurous later in life

Aussies getting more adventurous later in life | The Insight Files | Scoop.it

From African safaris to volunteering in developing countries and even bungee jumping or sky diving, older Australians are increasingly seeking adventure in retirement. New research from ING Direct reveals almost two in three Australians are planning to set off on an 'outside the norm' holiday when retired. The top ranked retirement adventure activities were:

 

  1. African safari (44%)
  2. Biking or trekking (43%)
  3. Hot air ballooning (37%)
  4. Volunteer in a developing country (23%)
  5. Sailing (22%)
  6. Join an archaeological dig (22%)
  7. Skiing/snowboarding (17%)
  8. Bungee jumping/skydiving (12%)

 

Find out more.

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travelmatch's curator insight, September 18, 2016 7:20 AM
Mature adventure! Even including snowboarding....
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The rise of adventure tourism

The rise of adventure tourism | The Insight Files | Scoop.it

The UNWTO Global Report on Adventure Tourism, published jointly with the Adventure Travel Trade Association (ATTA), is a first approach by UNWTO on the topic of adventure tourism. The report provides insight into the intrinsic relationship between adventure tourism and responsible tourism.The report allows all tourism stakeholders to work from a common base of understanding in one of the most progressive forms of tourism, which both organisations believe will develop into the industry standard. With careful and responsible management, adventure tourism offers effective development opportunities to countries looking for new and sustainable sources of growth.

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NSW national parks to follow Tasmania and NZ in growing bush-walking tourism infrastructure

NSW national parks to follow Tasmania and NZ in growing bush-walking tourism infrastructure | The Insight Files | Scoop.it

"Brett Godfrey founder of Virgin Australia proposed to the NSW government to operate the state’s first “great walk” by building private lodges within the Blue Mountains national park.
 

In order for NSW to compete with Tasmanian and New Zealand multi-day track, NSW Environment Minister Robyn Parker announces an ambitious five-year program to build the “great walks” in NSW national parks.


New Zealand attracts 10,000 international travellers to walk the Milford Sound Track and 7400 walkers in Tasmania Overland Track each year; however NSW currently has no comparable walking experience.

[...]


The investment by the government $2.4 million to revitalise the Royal Coast Track in the Royal National Park and the Sydney Harbour Scenic Walk, will enhance NSW competitive experience. This improvement by the government would also consider building huts in national parks, it is required"

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New social media platform Adventure Friend harnesses adventure travel growth trend

New social media platform Adventure Friend harnesses adventure travel growth trend | The Insight Files | Scoop.it

"The Adventure Friend app enables like-minded users to connect with each other and embark on any escape imaginable, be it mountain climbing in the Alps, whitewater rafting in the Rockies, exploring the uncharted wilderness of Patagonia, or just hiking through a local national park."

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