The Insight Files
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Consumer trends and news curated by Tourism Australia
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The changing face of adventure travel

The changing face of adventure travel | The Insight Files | Scoop.it

Adventure travel was once the domain of adrenaline junkies and hardened explorers, but no longer. Now everyone is doing it – seniors, couples and even families. The simple flop and drop reigned supreme for decades, but now, it is no longer enough. People want culture shocks, unusual experiences and the thrills of discovery. They want to get under the skin of a destination in order to truly experience it. This article outlines a few of the trends which are set to characterise the adventure travel sector:

 

  • No longer roughing it.
  • Working sustainably.
  • Thinking outside the box.
  • Venturing further ahead.
  • More and more players.

 

 

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ACLeDiot's curator insight, November 29, 2016 9:09 AM

Now everyone is doing it – seniors, couples and even families. People want culture shocks, unusual experiences and the thrills of discovery. It can also be less rough, sustainable, makes travelers think outside of the box, and allows to venture further ahead.

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Gliking is the new luxe adventure trend

Gliking is the new luxe adventure trend | The Insight Files | Scoop.it

First there was glamping, now it’s all about gliking. According to comparethemarket.com.au, gliking is the latest trend in the travel arena. Gliking refers to the practice of glamorous hiking and biking, appealing to those with a sense of adventure but who prefer to relax rather than rough it. The emergence of gliking means more people will now have access to explore a whole host of territories on two feet and two wheels, knowing that at the end of the day, it's a warm meal and comfortable bed to come home to. Some of the companies on target with the gliking trend include:


  • Overland Track, Tasmania - Cradle Mountain Huts Walk
  • California Wine Country Luxury, USA - TrekTravel
  • The Milford Track, New Zealand - Ultimate Hikes NZ
  • A Feast for the Senses, Vietnam - Butterfield & Robinson
  • Marrakech & The High Atlas Mountains in Style, Morocco - Macs Adventure


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Adventure travel on the rise

Adventure travel on the rise | The Insight Files | Scoop.it

Adventure travel has increased in popularity by 65% in four years, according to new figures. The research, conducted for Pyramid Travel Products, which surveyed 2,000 people, highlights that more and more consumers want to incorporate activities such as mountain biking and canoeing into their yearly trip. Around 22% of respondents said that in the past 10 years, they have been to an exotic country to try a new activity like bungee jumping, rafting or paragliding. Separate figures from the Adventure Travel Association (Atta) back up the findings, stating that families opting for activity-filled holidays in exotic destinations increased by 65% in the four years between 2009 and 2013. Atta's study also found that 80% of tourism boards now consider adventure travel a standalone sector - compared to 40% eight years ago. Find out more.

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New social media platform Adventure Friend harnesses adventure travel growth trend

New social media platform Adventure Friend harnesses adventure travel growth trend | The Insight Files | Scoop.it

"The Adventure Friend app enables like-minded users to connect with each other and embark on any escape imaginable, be it mountain climbing in the Alps, whitewater rafting in the Rockies, exploring the uncharted wilderness of Patagonia, or just hiking through a local national park."

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