The Insight Files
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Consumer trends and news curated by Tourism Australia
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Tourism board uses vehicle recognition technology to target affluent travellers

Tourism board uses vehicle recognition technology to target affluent travellers | The Insight Files | Scoop.it

Bermuda Tourism has teamed up with the Media Agency Group to come up with a way of getting eyeballs on a new promotion for the Caribbean island. When drivers are held at traffic lights that are controlling the junction in West London, a camera on the billboard scans the license plate on the vehicle. It then instantly identifies the make and model of the car and changes the digital display of the ad to reflect the apparent wealth of the driver. Bermuda, given its distance from the UK and quality of hotels, is not a cheap destination to get to - thus the target audience. The personalised messages are activated when cars valued at more than £40,000 and which are less than four years old. The campaign highlights the versatile nature of digital OOH advertising and the potential that new innovations carry for the industry.

 

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Under the Influence: Consumer Trust In Advertising

Under the Influence: Consumer Trust In Advertising | The Insight Files | Scoop.it

Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report. The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago. In fact, the study reveals that trust in online advertising is increasing, as is trust in ads on TV, radio and movie screens

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