The Insight Files
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Consumer trends and news curated by Tourism Australia
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Tourism Australia's favourite social media posts of 2015

Tourism Australia's favourite social media posts of 2015 | The Insight Files | Scoop.it

Tourism Australia has pulled together its favourite and most popular 10 social media posts of 2015 for news.com.au with Jesse Desjardins, global social media and content manager, saying it was a fun but tough task. "On average, we received around 1400 photos every day from our followers in 2015, providing us with stunning destination content to share daily with the world," Mr. Desjardins said. "Not only does this inspire people to visit Australia and seek out these places for themselves, but this is great marketing for operators working in the tourism industry. While our unique marsupials certainly feature prominently, so too do our incredible natural beauty, our wonderful beaches and our delicious food and wine." Check out the top 10 Tourism Australia social media posts of 2015.

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Why the 'Shrimp On The Barbie' ad remains brilliant

Why the 'Shrimp On The Barbie' ad remains brilliant | The Insight Files | Scoop.it

The 'Shrimp on the Barbie' tourism ad and the Crocodile Dundee movies starring Paul Hogan contributed to an extraordinary jump in visitor numbers to Australia in the late 1980s. Hogan's charm and charisma made him one of Australia's most influential spokespersons of that time, and indeed, maybe of all time. A unique and incredible interplay of circumstances, politics and personalities combined to create a seismic shift in how Australia and other countries around the world promoted themselves as holiday destinations. However, now 30 years on, Australia is far too multicultural and complex a brand to be represented by a single spokesperson. By embracing the power of social media, Australia's national tourism organisation has created an army of passionate advocates who, collectively, have become perfect spokespeople for today.

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Asian celebrities to showcase Australia to 30 Million in Greater China

Asian celebrities to showcase Australia to 30 Million in Greater China | The Insight Files | Scoop.it

Tourism Australia has enlisted the support of popular Hong Kong actor and ‘cantopop’ singer Ekin Cheng to showcase Cairns and Sydney’s best tourism experiences in a new television travel series aimed at encouraging more visitors from Greater China.

The star will be joined by fellow Asian celebrities Andy Chan Siu Chun, Jacqueline Wong and Lai Yi Wong to film the new travelogue series, ‘Tailor Made Tours’, which will be broadcast throughout Asia with an expected audience of 30 million viewers primarily from mainland China, Hong Kong, South Korea, Macau and Taiwan. 

Tourism Australia Managing Director Andrew McEvoy believes advocacy by popular Asian celebrities in this travel series will inspire more visitors from the fastest growing and most valuable region for Australian tourism.

“Working with celebrities who have a genuine passion for Australia in this new television series is a great way to bring our incredible tourism experiences to life to 30 million viewers across Greater China,” Mr McEvoy said.

“This series will provide viewers with a tantalizing glimpse of some amazing attractions available to Chinese visitors in Cairns and Sydney including sky diving over Cairns, snorkelling the Great Barrier Reef, surfing on Bondi Beach and taking in the majestic Blue Mountains at Wolgan Valley Resort,” he added.

Tourism Australia has used the opportunity to welcome Ekin Cheng into its Friends of Australia advocacy program, which recruits well known individuals to promote Australia to people around the world.

 

Read more: http://www.media.australia.com/en-au/mediareleases/default_10258.aspx

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Travel and hospitality personalisation is not a destination, it's a journey

Travel and hospitality personalisation is not a destination, it's a journey | The Insight Files | Scoop.it

Effectively executed, personalisation is an integral part of the journey to guest loyalty and advocacy. Over the years the travel and hospitality has known how important personalisation is to guests, but hasn't always been consistent in delivering. Three things hang in the balance:


  • New guest acquisition in a time of large-scale demographic changes.
  • Existing guest retention in an atmosphere of greater competition.
  • Staying competitive in a market impacted by disruptive entrants.


The sheer velocity of change in the travel and hospitality context, data and guest sentiment creates an engagement challenge of immense and complex proportions. A multifaceted approach is needed to take advantage of the industry's wealth of data and content. Find out more.

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Recent travellers our top pick for holiday advice

Recent travellers our top pick for holiday advice | The Insight Files | Scoop.it

Nearly one third of the population are ‘Trusted Advisers’ when it comes to planning a holiday, sought after by friends and family for their travel tips. Friends and family tell it like it is, without fear, favour or commercial motivation - just the benefit of their own experience. In the 12 months to September 2014, 33% of Australians reported being asked for advice about planning a holiday by friends or family. Among different age groups, Australians aged 25-34 are the most sought-after Trusted Advisors ahead of 35-49 year-olds. Click here for more information.

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Millions of social mentions bring the crowd to trip planning

Millions of social mentions bring the crowd to trip planning | The Insight Files | Scoop.it

Recommendations from friends, user generated content, guest reviews, curated content, city-specific guides…the trip-planning process can be overwhelming.

Where to start, how to gather and what to do with all that information when you need it the most: on the ground, wandering around the actual destination being researched.

Suggestme.com, which launched today, has taken a bite out of this juicy info-apple.

By parsing the millions of travel mentions on social media, Suggestme.com curates an algorithmically-organized view of a city. Users can see the pulse of a city from the perspective of social media posts, and then can pick and choose their favorites to export to mobile, desktop or print.


Read more at http://www.tnooz.com/2013/05/02/tlabs/millions-of-social-mentions-bring-the-crowd-to-trip-planning/#hRMyFRzRfHBsk6sc.99
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