The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Consumers hungry for air travel

Consumers hungry for air travel | The Insight Files | Scoop.it

Global airfares fell around 5% in 2015 compared with the previous year with consumers worldwide lapping up the lower fares. The latest data from IATA revealed 2015 as the strongest year for aviation since the post-Global Financial Crisis rebound in 2010 with growth in demand of 6.5% well above the 10-year average of 5.5%. Annual capacity rose 5.6% last year with load factors climbing 0.6 percentage points to a record annual high of 80.3%. All regions experienced positive traffic growth for the year with carriers in the Asia Pacific region accounting for one-third of the total annual increase in traffic. Asia Pacific carriers recorded an international demand increase of 8.2% compared to 2014 - the largest increase among the three largest regions. Find out more.

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Global passengers more willing to pay for in-flight Wi-Fi than U.S. flyers

Global passengers more willing to pay for in-flight Wi-Fi than U.S. flyers | The Insight Files | Scoop.it

Air travellers around the world are even more eager to find Wi-Fi on-board than their U.S. counterparts, according to a Gogo study. Participants in Gogo’s global traveller research study represented sixteen countries and four regions around the world. All had flown on a round-trip flight in the past year. The study found that, while U.S. passengers express a preference for Wi-Fi connectivity and are more likely than their international counterparts to find that service on-board, international air travellers are generally more tech-dependent and eager to find Wi-Fi on-board and are more open to paying for the convenience. The study found that:


  • 83% of air travellers in regions outside the U.S. said they were interested in using Wi-Fi vs. 74% of U.S. air travellers.
  • 71% of air travellers outside the U.S. show a strong interest in wireless in-flight entertainment versus 59% in the U.S.
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10 air travel advances that will improve flying in 2016

10 air travel advances that will improve flying in 2016 | The Insight Files | Scoop.it

Air travel might be a hassle, at times, but in many important ways it’s getting better. Skift has found ten innovative trends that reveal a better future for the industry, and are set to make air travel more pleasant for passengers in 2016 and beyond. Advancements include:


  1. Launch of A350 Dreamliner and 787-9 Dreamliners
  2. Rise of biometric kiosks and passport apps at airports
  3. Improved onboard Wi-Fi and streaming entertainment
  4. Apple watch and apps
  5. Bag tracking technology
  6. The rise of premium economy
  7. Expansion of CBP pre-clearance program
  8. Beacons and internet of things
  9. Mobile and personalisation
  10. Better in-flight entertainment


Find out more.

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