Travellers have more choice thanks to Airbnb when it comes to accommodation, and hoteliers need to pay attention like never before. First came the online travel agencies in the 2000s, when hoteliers were initially happy for help selling rooms during a recession. But today, those intermediaries now own the digital marketplace and hoteliers are struggling to regain control of their inventory and maintain profitability. Now comes the age of the peer-to-peer network - Airbnb has 2 million listings in 34,000 cities, recently confirmed raising $1.5 billion. Hoteliers need to look at the Airbnb model and raise their game in order to prevent falling behind:
- Hoteliers need to personalise their offering.
- Communication is key.
- Airbnb's largest differentiator is that it is a community of travellers and hosts, building direct loyalty.