The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Evolution of the passenger on-board experience

Evolution of the passenger on-board experience | The Insight Files | Scoop.it

SITA On Air has looked at the history of the passenger experience via air to illustrate where the sector has come from, and what is expected of it by passengers in 2016. Increasingly, passengers expect their own back-seat in-flight entertainment system, with movies-on-demand and, more recently, internet access. The connection between passenger and airline is in prime position for even further development as travellers bring their own devices and expect carriers to engage with them through the most convenient channel. Find out more.

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Who's taking off and who's on the ground in in-flight Wi-Fi

Who's taking off and who's on the ground in in-flight Wi-Fi | The Insight Files | Scoop.it

Business travellers crave Wi-Fi whilst on the road and in-flight Wi-Fi is growing rapidly with more airlines than ever planning to offer it across their fleets. RouteHappy has pulled together this infographic to show the current state of in-flight WiFi, highlighting which airlines are up there and which are yet to take off. According to RouteHappy, 60 airlines now offer in-flight WiFi across the globe and it's US airlines that are leading the way with some sort of offering on 78% of their available seat miles. Of the busiest long-haul routes, New York to Dubai is reported to be the best connected in terms of in-flight WiFi while London to Hong Kong is said to be the worst. Find out more.

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Airline passengers on wifi, in-flight entertainment and on-board activities

Airline passengers on wifi, in-flight entertainment and on-board activities | The Insight Files | Scoop.it

A study by the Airline Passenger Experience Association has indicated the lengths carriers may have to go to in order to satisfy tech-hungry customers. The organisation asked almost 3,500 regular air passengers from around the world for their opinions on a range of topics, including their overall passenger experience, technology and in-flight entertainment and ticket purchasing. Among the results:


  • Only around one-third of air passengers were very satisfied with their last flight.
  • Comfort and ambience are considered the most important requirements for an enjoyable journey.
  • Over half (55%) of passengers have downloaded an airline's mobile application.
  • Around 25% of passengers had the opportunity to use a free IFE system of some kind.
  • Most common use of a smartphone during a flight is music (48%), followed by games (42%), email/social media (36%), reading (24%) and watching downloaded movies/TV (16%).


Find out more.

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Going once. Going twice. Sold to the passenger in seat 26D

Going once. Going twice. Sold to the passenger in seat 26D | The Insight Files | Scoop.it

A new app, called Seateroo, will allow passengers to auction off their seats to the winning bidder, earning them a little extra spending money in the process. Want a better seat location? Crave a window seat? Then pay a passenger with a better seat to swap seats with you. That’s the core message behind the new app Seateroo which launched this month. Free to use, the app makes money by take a 15% cut out of each transaction. The app is available through the Apple Store and only available in the United States for the moment. According to the company, 27% of Americans have expressed interest in the app, and are willing to pay up to $24 (A$34) for a better seat on a short-haul flight and $34 (A$48) on longer journeys. Find out more.

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