The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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The world's best airlines for 2017 are...

The world's best airlines for 2017 are... | The Insight Files | Scoop.it

Airlineratings.com has announced its top ten airlines for 2017, with Air New Zealand taking out the top gong for the fourth consecutive year, followed by Qantas and Singapore Airlines. In order to be named in the top ten, airlines must have a seven-star safety and product rating and demonstrate leadership in innovation for passenger comfort. The annual ranking is fantastic news for Australian airlines, with both Qantas and Virgin Australia moving up two spots compared to last year; Qantas from 4th to 2nd and Virgin Australia from 7th to 5th. 

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Personalisation, retailing, and the traveller data problem

Personalisation, retailing, and the traveller data problem | The Insight Files | Scoop.it

Airlines which offer personalisation to their customers can create a differentiated offering in what is a generic marketplace, says Sabre. Facilitating a personalised dialogue with the traveller during each phase of the journey requires seamlessly integrated technology that operates in near real-time. And mobile is a convenient and effective avenue that can be used to facilitate that personalised dialogue. However, a bigger challenge than system integration across the full journey is for the carrier to actually see the traveller's full journey. A 360-degree view of the customer provides the insight allowing airlines to offer a unique, personalised experience based on the customer's past behaviours, interactions and stated preferences. These preferences and behaviours can then be used to predict and ultimately influence the customer's future buying behaviour.

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10 busiest airlines flying to/from Australia

10 busiest airlines flying to/from Australia | The Insight Files | Scoop.it

Qantas, Emirates, Virgin Australia, Malaysia Airlines and Garuda are just a handful of the airlines operating to and from Australia, with some 52 airlines carrying passengers to and from the country. Not only does Australia have two major carriers - Qantas and Virgin Australia - continuously adjusting their networks to cater to Australians' new travel interests, but new international airlines are regularly announcing new or additional routes to the destination. According to the Australian Government's monthly International Airline Activity report, Australian airports are handling 6.7% more holidaymakers compared to the same time last year. With the climb in passengers has also come a slight shift in which airlines carried the most passengers. Click here to view the full list.

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One in three airline boarding passes via mobile by 2019

One in three airline boarding passes via mobile by 2019 | The Insight Files | Scoop.it

More than 1.5 billion boarding passes will be delivered to mobile devices by airlines within four years, a new study has suggested. Juniper Research claims the 2019 figure will be double the number estimated for 2015 at 745 million worldwide. One and a half billion will be approximately one-third of the total number issued to passengers by carriers around the world. However, with smartphone penetration increasing, plus airlines and online travel agencies continuing to push their mobile services, perhaps one in three is a little on the conservative end of the forecast spectrum. Just over half of all carriers currently have the platforms in place to issue mobile boarding passes, according to SITA, with that number expected to rise to 91% within two years.

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Top 10 airlines on social media

Top 10 airlines on social media | The Insight Files | Scoop.it

As consumers plan their trips for the upcoming holiday season, airlines are in full force with share-worthy content and customer care on social media. Half of the list of top ten airlines on social media contains U.S. domestic low-cost carriers. The other half represent international airlines from The Netherlands, United Kingdom, Brazil, France ad New Zealand. Most of the content on the main account is in English with an exception of country specific accounts on Twitter and TAM Airlines on Instagram. The list has been calculated by Skift based on performance on an absolute basis, as well as relative to within a company's specific industry. Click here to view the complete list.

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The world's best and worst on-time airlines

The world's best and worst on-time airlines | The Insight Files | Scoop.it

According to the most recent statistics from air travel consulting firm FlightStats, Iberia Airlines has the best on-time performance among global airlines in October of this year. Out of 15,635 scheduled Iberia flights, the airline had an on-time performance of 90.05%. The 9.95% of delays were 33.70 minutes, on average. American Airlines was the worst on-time performer amongst the majors in North America, with only 74.34% of its flights on time, and an average delay of 58.31 minutes.

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New technology to tackle Sydney Airport delays

New technology to tackle Sydney Airport delays | The Insight Files | Scoop.it
Sydney Airport has unveiled a landing technology system that is expected to make flying into Australia's busiest port safer, more efficient and to reduce weather delays for passengers.
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By 2016, 83% of airlines will offer mobile boarding passes by airline apps

By 2016, 83% of airlines will offer mobile boarding passes by airline apps | The Insight Files | Scoop.it
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Virgin Australia launches frequent flyer program for pets

Virgin Australia launches frequent flyer program for pets | The Insight Files | Scoop.it
VIRGIN Australia has launched a new frequent flyer program that is sure to have tongues - and tails - wagging.
The airline has become the first in Australia to let pets earn frequent flyer points.

Members of the airline's Velocity scheme can earn 300 points every time their dog or cat flies on the Virgin Australia domestic network.

Velocity Frequent Flyer Chief Executive Officer Neil Thompson said it's about time our four-legged friends reaped the benefits of their high-flying lifestyle.

"Virgin Australia flies almost 30,000 pets each year around Australia, and a large proportion are owned by Velocity members, so we know how important their companions are to them," Mr Thompson said.

"We're delighted to make their flying experience even more rewarding by unleashing Australia's first frequent flyer program for pets, giving our members another truly unique way to earn points.

"The program builds on the unique family benefits currently available to our members, such as the ability to pool points and status credits with family members.

 

Read more: http://www.theaustralian.com.au/travel/news/virgin-australia-launches-frequent-flyer-program-for-pets/story-e6frg8ro-1226672515521

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Deb Leon's curator insight, July 1, 2013 11:56 AM

We need this in the U.S.!

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An airline merchandising perspective – what customers want and what they say they want

An airline merchandising perspective – what customers want and what they say they want | The Insight Files | Scoop.it

There has been much rhetoric recently about how to offer ancillary services to consumers, what services to offer and when, that it raises the question whether consumers want all these elements.

 

There has been much rhetoric recently about how to offer ancillary services to consumers, what services to offer and when, that it raises the question whether consumers want all these additional/complementary elements.

Many travellers will tell you they just want a comfortable seat at a reasonable price and to arrive on time.

 

Simple, right?

 

Tnooz put these questions (and some others) to SAS vice president of global digital sales, Christina Ericsson, for an airline perspective.

 

 

The airline is not alone in trying to ‘figure it all out’ but the basic mantra is around making travel easier.

 

One of the basic issues is whether to go down the shopping basket route like many ecommerce companies or remain true to the traditional airline way of doing things.

 

Whatever it decides, SAS is already looking at the various products and services it could provide and plans launches throughout this year on what Ericsson calls the basics as well as the potential for new revenue streams via non-flight related products – eg things that support the customer such as a belt consumers don’t have to remove at security.

 

So, what’s the Holy Grail when it comes to ancillaries?

 

With the pressure airlines are under in terms of yield, the basic need according to Ericsson, is to be able to offer something else and earn more revenue.


Read more at http://www.tnooz.com/2013/06/19/news/an-airline-merchandising-perspective-what-customers-want-and-what-they-say-they-want/#1t67qKo4u5RMkSDH.99

 


 

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Make life easier for flight searchers - Indian consumers

Make life easier for flight searchers - Indian consumers | The Insight Files | Scoop.it

Goibibo, an India-based online travel agency, has launched an intelligent flight sorting feature using what it calls the “Dig Algorithm”.

The algorithm takes three parameters into consideration – price, duration of flight and cancellation policy.

Flight Advice, as the service is known, is currently in beta (with ideas already being considered to include additional parameters), but more than 45% of visitors to the site have used this application.

The screenshot below shows flight search results for New Delhi to New York, with Flight Advice turned off. The default display is result sorted by price.


Read more at http://www.tnooz.com/Goibibo-tries-to-make-flight-buyers-life-easy-by-its-Dig-Algorithm-powered-Flight-Advice#fMQk8XqKHHpLrUC3.99
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China to build 70 airports by 2015

China to build 70 airports by 2015 | The Insight Files | Scoop.it

China will build 70 new airports within the next three years, the head of the country's aviation watchdog has said, as part of ambitious expansion plans in the industry despite an economic slowdown.

 

The airline industry in the Asia-Pacific region is expected to turn in a $2bn (£1.3bn) profit in 2012, according to IATA figures released on the sidelines of the AGM, but this still represents less than half of the region's 2011 profit.

 

The group did not provide specific projections for the China market - which has so far experienced booming growth due to rising demand for air travel as increasingly affluent Chinese people travel more frequently

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Tourism Aus and Virgin in $6m marketing tie-up

Tourism Aus and Virgin in $6m marketing tie-up | The Insight Files | Scoop.it
Tourism Australia and Virgin Australia have signed a $6 million marketing partnership aimed at increasing visitation from ten of Australia's key offshore tourist markets.

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How the world's 30 best airline brands ranked with consumers this year

How the world's 30 best airline brands ranked with consumers this year | The Insight Files | Scoop.it

Skift has reviewed Brand Finance's 2015 Top 30 airline brands, and measured these airlines' performance on social and traditional media, to gauge their relationship building and the resonance of their message. By combining Brand Finance'sown rankings with each airline's rank based on followers on Twitter, likes on Facebook, followers on Instagram, subscribers on YouTube and Klout score, Skift has come up with a net ranking, revealing which airline ranked higher than another, and by how much. Two airline brands stood out among their peers for 2015, both making it to Tier 1 rankings: Emirates and Turkish Airlines. Emirates was first place in Brand Finance's rankings in 2014 and 2015. However, Turkish Airlines was in 14th spot; its shift up demonstrates how dramatically creative social campaigns can grow an airline's brand fan base. Find out more.

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Top 10 airline rewards programs in the world

Top 10 airline rewards programs in the world | The Insight Files | Scoop.it

Airline loyalty programs are big business - they're not only a great way for travellers to earn every time they fly, but a top scheme for airlines to entice travellers. Over the last decade, the rewards model has completely evolved, so much so that loyal flyers can earn points in an out of the sky. In addition to earning and using points on flights, these days loyalty members can earn points while filing up petrol or shopping at their local grocery store. While other airlines have teamed up with some of their codeshare partners to allow local flyers to earn and redeem points across each others' networks. Now with so much competition among loyalty programs, IdeaWorks has released its 6th Switchfly Reward Seat availability survey, highlighting some of the best reward programs in the world. Australian airlines continue to prove their loyalty members are the most spoiled, with its Velocity Frequent Flyer ranked the top Asia Pacific Region program and 2nd in the world for Reward Availability. Qantas' Frequent Flyer program was named 9th best for Reward Availability worldwide. Find out more.

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Top 10 airlines according to Skytrax

Top 10 airlines according to Skytrax | The Insight Files | Scoop.it

The 2015 Skytrax World Airline Awards have named the world's top airlines. The awards were decided by 18.9 million passengers in 110 countries worldwide, with the judging based on everything from the quality of their food and the comfort of their seats to the friendliness of their cabin crew. No official top 10 order has been announced, but according to CNN, the top include:


  • ANA
  • Cathay Pacific
  • Emirates
  • Etihad Airways
  • EVA
  • Garuda Indonesia
  • Qantas
  • Qatar Airways
  • Singapore Airlines
  • Turkish Airlines


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The soaring state of Wi-Fi up in the sky

The soaring state of Wi-Fi up in the sky | The Insight Files | Scoop.it

The global state of Wi-Fi is looking good, according to a new report by Routehappy. Routehappy analysed all commercial flights in the global schedule on a typical mid-week travel day that met criteria for having at least some chance of Wi-Fi by subfleet scheduled to fly a flight. The top performers were Norwegian and Icelandair, while Delta dominates in the US with respect to Wi-Fi availability. The current count of airlines offering in-flight Wi-Fi stands at 52, with non-US airlines offering Wi-Fi on 15% of their international flights. Routehappy CEO, Robert Albert, believes that Wi-Fi has become a must-have amenity, with coverage starting to be meaningful on flights worldwide, along with a wide variety of speeds, coverage, availability and pricing models. Click here for more information.

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Best travel ads: airlines evoke emotion

Best travel ads: airlines evoke emotion | The Insight Files | Scoop.it

Airlines are finally following in hotels' footsteps and transforming themselves, or at least their marketing messages, into lifestyle brands that focus more on concepts of passion, wonder, style and love than the logistics of getting from point A to B. Following on from Qantas' lead, this article references recent emotive advertising rolled out by KLM, Turkish Airlines and Southwest Airlines.

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Signs continue to point north for airline ancillaries

Signs continue to point north for airline ancillaries | The Insight Files | Scoop.it
Top airlines are reaping average revenue of more than $40 per passenger for ancillaries according to figures in the Airline Ancillary Revenue annual survey
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Airlines learn the value of effective service in the social media

Airlines learn the value of effective service in the social media | The Insight Files | Scoop.it

Several prominent brands within the airline industry have been hit by social media criticisms in the past month, underlining why the rise of digital communications has made effective service more crucial than ever.

 

In the first week of September, iconic air travel brand British Airways made the headlines after disgruntled customer Hassan Syed paid to post a promoted tweet reading, “Don’t fly British Airways. Their customer service is horrendous.” This is believed to be the first example of an individual using Twitter’s paid service to complain about a brand, but given the media attention gained by the stunt, is unlikely to be the last.


Via Margaret R Wilson
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Australia’s most eco-friendly airline is…

Australia’s most eco-friendly airline is… | The Insight Files | Scoop.it

Australia and New Zealand’s most eco-friendly airlines have been revealed in a new study.

 

Virgin Australia (VA) has taken out top honours as Australia and NZ’s cleanest carbon emitting airline, according to JetRadar.com’s new ECO Rank.

 

Virgin Australia releases 58.68 g/km of carbon dioxide (CO2) per passenger.

 

The top five airlines also included Air New Zealand, Jetstar, Qantas and Tiger Airways.

 

The website compared individual aviation emissions, traffic forecasts and the range of aircraft types.

 

Emirates was revealed to be the world’s number one eco-friendly airline.

Air New Zealand finished in 90th position on the world rankings, while Qantas placed 170th.

 

 

Australia and New Zealand’s Cleanest Airlines:

 

1. Virgin Australia 58.68 CO2 g/km per passenger

 

2. Air New Zealand 72.18 CO2 g/km per passenger

 

3. Jetstar 80.03 CO2 g/km per passenger

 

4. Qantas 82.43 CO2 g/km per passenger

 

5. Tiger Airways 94.36 CO2 g/km per passenger

 

6. Regional Express 139.21 CO2 g/km per passenger

 

7. Airnorth 156.51 CO2 g/km per passenger

 

8. Aeropelican Air Service 175.28 CO2 g/km per passenger

 

9. Airlines of Tasmania 177.66 CO2 g/km per passenger

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Travel, tourism and airlines top Facebook pages in Australia

Travel, tourism and airlines top Facebook pages in Australia | The Insight Files | Scoop.it

AUSTRALIANS are whiling away their days fantasising about holidays on Facebook, with pages about travel, tourism and airlines the most "liked" on the social media network.

 

Tourism Australia's Facebook page - simply titled "Australia" - is the most popular in the country, with more than four million fans.

 

Visit Queensland was the next most popular travel or tourism page, followed by Dreamworld theme park on the Gold Coast, Sydney and Qantas.

 

Airlines, travel and tourism pages were the top industry on Facebook, with nearly nine million fans combined.

 

They also had the top three posts by likes comments and shares, according to the June 2013 Australian Facebook Performance Report by digital intelligence agency Online Circle Digital.

 

The Sydney Opera House, Contiki Holidays, Virgin Australia, Jetstar and the Gold Coast rounded out the top ten.

 

After travel and tourism the next most popular category is TV shows, which have 8.6 million fans.


 

Tourism Australia's Facebook page was way ahead of the next closest page Bananas in Pyjamas, which has around two million fans, and Pringles which has 1.3 million fans.

 

Online Circle Digital lead strategist Lucio Ribeiro said travel was about desire, which was a good match with Facebook, and many airlines promoted sale fares via their Facebook page.

 

"One of the most popular elements of Facebook is the image," he said.

"There's a lot of people uploading content about their experiences.

"It's really easy to spread the word about good experiences."

 

The top post on the Australia page was a photo of a sleepy wombat taken at Hodge Podge Lodge Wombat Shelter in Victoria, which got more than 65,000 "likes" and was shared by nearly 12,000 people.

 

Its "Friday fan photos", which are posted at the end of each week, were also a hit.

 

Tourism Australia managing director Andrew McEvoy said the organisation had worked hard to make Australia the world's most talked about holiday destination in social media.

 

"It's about seeding great stories and letting engaged people socialise that globally," he said. "Australia was the most popular travel destination on Facebook, Google+ and Instagram in 2012 and now has a loyal army of fans, at home and overseas, interacting and enthusiastically selling our country.

 

"In tourism promotion, compelling content is king. "Through our Facebook page and our other social media channels we are providing a fantastic platform to tell and share great stories about our country."

 

Mr McEvoy said he wanted the 23 million Australians who live here and the six million-plus people who visit each year to become part of the world's biggest social media team and ambassadors for our country.

 

Around a third of fans of the Australia page are Australian with the US the second biggest market followed by the UK, Indonesia and India.

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World's best airline named as Qantas soars back into top 10

World's best airline named as Qantas soars back into top 10 | The Insight Files | Scoop.it

Emirates has been named the best airline in the world for 2013, while Qantas has soared back in to the top 10 in this years annual World Airline Awards.

 

World's best airlines 2013 (click on the links to read our Flight Test reviews)

1. Emirates (Flight test: business class)

2. Qatar Airways (Flight test: business class)

3. Singapore Airlines (Flight test: economy class)

4. ANA All Nippon Airways

5. Asiana Airlines

6. Cathay Pacific (Flight test: premium economy class)

7. Etihad Airways (Flight test: business class)

8. Garuda Indonesia (Flight test: business class)

9. Turkish Airlines

10. Qantas (Flight test: business class)



Read more: http://www.smh.com.au/travel/travel-news/worlds-best-airline-named-as-qantas-soars-back-into-top-10-20130619-2ohsx.html#ixzz2WdnipM5S

 

 

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Travellers want more tech and mobile services from Airports and Airlines

Travellers want more tech and mobile services from Airports and Airlines | The Insight Files | Scoop.it

FlightView polled 2,600 travelers on the tech and mobile services they want on planes and at airports.


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Tourism Australia and Virgin Australia enter a $6m marketing MOU, Airline News

Tourism Australia and Virgin Australia enter a $6m marketing MOU, Airline News | The Insight Files | Scoop.it
Tourism Australia and Virgin Australia have signed a strategic A$6 million marketing memorandum of understanding aimed at using the airline’s growing network of international alliances to boost visitation from ten of Australia’s key overseas markets. ...

Via Travel and Tour World
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