The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Aussies place more importance on material possessions than insurance

Aussies place more importance on material possessions than insurance | The Insight Files | Scoop.it

New research commissioned by global assistance provider, Allianz Global Assistance, has found just 10% of Australian travellers consider travel insurance to be a holiday essential. The research found that when it comes to must-have travel items, Aussie travellers place more importance on material possessions than insurance, including money (37%), clothing (24%), toiletries (15%) and a credit card (12%). Worryingly, the research also found that over half of those surveyed did not take out travel insurance for their last trip (51%). Find out more.

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The world's most discussed travel-related topics

The world's most discussed travel-related topics | The Insight Files | Scoop.it

Allianz Global Assistance has collated the concerns and topics discussed by internet users from 11 countries in traveller forums in the past five years. This study's findings have shown the great diversity of discussions among travellers, with 59 different themes featuring in the top 10 of those 11 countries. The top three most popular topics on both global and European levels are air transport, looking for a travel companion and cruises. Economic concerns also feature, with lots of discussions on bargain travel, camping and loyalty programmes. In Europe, travellers also discuss travel agents, rights and laws abroad and advice on travelling with children. In France, all-inclusive holidays and packages on land or at sea top the list, ahead of questions about air companies. Working and living abroad is a topic attracting particular interest in France, putting it in 4th position, compared to 9th in the world top ten. Find out more.

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A portrait of the Chinese tourist

A portrait of the Chinese tourist | The Insight Files | Scoop.it

Curious and eager to discover culinary delights and different lifestyles and cultures, 100 million Chinese travelled abroad in 2013. These figures should double by 2020. Allianz Global Assistance has painted a portrait of Chinese travellers based on their many exchanges on China's main online travel forums. These are indications for tourism professionals who may then adapt their offers to his new, ever growing and demanding tourist population.


Among the many findings include:

  1. The Chinese tend to travel with their parents
  2. Others are looking for a travel companion
  3. They like to share their photos and videos
  4. They are well-equipped
  5. They research outdoor activities
  6. They research paid activities too
  7. They are interested in winter sports
  8. They are looking for tips and advice about travelling within China
  9. They travel by car
  10. Cruises are a mounting topic of discussion


Find out more.

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