The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Snapshot of the American Traveller

Snapshot of the American Traveller | The Insight Files | Scoop.it

Travel is a large - and growing - sector in the United States. In 2015 alone, American travellers logged 1.7 billion trips for leisure purposes. We know that Americans are travelling, but how are they consuming digital travel content, what influences their travel decisions and how can marketers best reach and influence them? Expedia's new research, conducted by comScore, analyses the path to purchase of American, British and Canadian travellers and shows when, where and how consumers in each of these countries book a trip. Expedia have developed an infographic, highlighting the travel behaviour of the American traveller. Find out more.

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Australia a top destination for American luxury visitors

Australia a top destination for American luxury visitors | The Insight Files | Scoop.it

American high end travellers are strongly contributing to the extraordinary 22% growth in US visitation to Australia with international luxury travel network, Virtuoso, revealing a 20% growth in bookings out of the US for the second half of 2015. Virtuoso Asia Pacific Managing Director said the figures were proof that Australia is a strong international destination in the luxury field. "Australia has been on a steady climb for luxury travellers over the past few years and is one of the most popular destinations for American and Canadian high end visitors." Londregan specifically highlighted states such as Queensland (up 48%), Victoria (up 26%) and WA (up 11%) which were recording significantly increased bookings on 2014 with figures for the current year showing another year of growth.

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Americans' perceptions of travelling abroad

Americans' perceptions of travelling abroad | The Insight Files | Scoop.it

Americans are half as likely as Europeans to travel overseas to more than one country, with cost being cited as the main reason. According to Hostelworld data, the average American has been to three nations, while nearly one-third (29 percent) of American adults have never travelled abroad. However, the proportion of Americans who travel internationally to several nations continues to increase year-on-year – at 29 percent in 2014, compared to 15 percent in 2013 and 9 percent in 2011. Notably, Americans are most interested in meeting Australians while abroad, followed by UK and German travellers. Find out more.

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U.S. adults' interests in studying abroad and gap years

U.S. adults' interests in studying abroad and gap years | The Insight Files | Scoop.it

Getting more college students to travel is no doubt included in many travel brands' millennial marketing strategies and that's for good reason - global student travel is worth more than $200 billion. A study from hostel booking site Hostelworld show there's interest in taking extended time off - some 50% of respondents who were under the age of 30 said they hadn't taken a gap year but would consider doing so at some point before or after college. Hostelworld's study, which was fielded to 1000 US adults aged 18 and older online in September 2016, found nearly 26% of respondents have taken a gap year while about 74% said they haven't. Respondents included both college students, unemployed adults and full-time and part-time employed adults. 

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Rome, Sydney and Paris lead winter holiday travel for Americans

Rome, Sydney and Paris lead winter holiday travel for Americans | The Insight Files | Scoop.it

CCRA Travel Commerce Network has released a look at the top U.S. and international holiday destinations among American travellers, based on bookings made by travel agents via the CCRAtravel.com booking engine. Of particular interest are three new international cities that are luring more U.S. travellers this holiday season: Sydney, Buenos Aires and Paris. Following the recent terror attacks in Paris, these hotel bookings suggest that U.S. consumers have not cancelled their pre-arranged holiday trips to Paris. Find out more.

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Off-beat European countries get popular with American and Chinese travellers

Off-beat European countries get popular with American and Chinese travellers | The Insight Files | Scoop.it

Travellers the world over have fantasies of experiencing the vistas from the London Eye or Paris's Eiffel Tower, and make these cities the most visited in the world. This year, however, it's unsung destinations in Eastern and Central Europe gaining strong tourism momentum in Europe. A recent European Travel Commission report found Spain, Turkey and Greece saw the strongest growth on the continent overall for international arrivals this year. Click here to view the full article.

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