For content to do well in social media, businesses need to be strategic about what they publish and when they publish it. Fractl recently partnered with BuzzStream to analyse 220,000 articles from 11 verticals published during June 2014 to November 2014. Across the six-month period of analysis, lists and why-posts were shown to have the most reliable social traction, averaging around 21,000 shares per month with a variance of less than 2.5%. Interestingly, October emerged as the month with the highest social traction for each content type. The greatest takeaway from the research is that timing and relevancy are key, especially if businesses want to hit the ever-desired mark of going viral. Click here for more information.