TripAdvisor has a new analytics dashboard aimed at tourism boards | The Insight Files |

After acquiring tours and activities provider Viator and a series of restaurant reservations platforms in Europe, TripAdvisor is doubling down on its ties with destinations as it quietly debuted an analytics dashboard for Destination Marketing Organisations. TripAdvisor offers destinations a variety of tools to display reviews and integrate TripAdvisor content, and two years ago launched a Property Dashboard for hotels replete with a weekly digest enabling hotels to track important visitors, competitors and market trends. Find out more.