The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Going once. Going twice. Sold to the passenger in seat 26D

Going once. Going twice. Sold to the passenger in seat 26D | The Insight Files | Scoop.it

A new app, called Seateroo, will allow passengers to auction off their seats to the winning bidder, earning them a little extra spending money in the process. Want a better seat location? Crave a window seat? Then pay a passenger with a better seat to swap seats with you. That’s the core message behind the new app Seateroo which launched this month. Free to use, the app makes money by take a 15% cut out of each transaction. The app is available through the Apple Store and only available in the United States for the moment. According to the company, 27% of Americans have expressed interest in the app, and are willing to pay up to $24 (A$34) for a better seat on a short-haul flight and $34 (A$48) on longer journeys. Find out more.

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Why Meerkat is the next big marketing thing in travel

Why Meerkat is the next big marketing thing in travel | The Insight Files | Scoop.it

Meerkat, predicted as the next big thing in travel, is an app allowing users to live stream video via Twitter. Rather than acting as a separate social network to manage, it is simply a technology layered on top of the Twitter ecosystem, using Twitter as the entry point to its own interface. Basically, anyone on the marketing team approved to publish on Twitter now has a venue for content creation. Meerkat provides an infinite number of ways that a live stream of a tour, location, destination or activity can be used to showcase, promote and engage around awareness. This platform is already posting unheard of engagement numbers, with the average user spending 2 hours a day on the platform. Furthermore, Twitter has officially announced the acquisition of Periscope, a similar app to Meerkat, signalling that the era of mobile live-streaming is beginning.

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