The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Australia’s best kept beach secret is out

Australia’s best kept beach secret is out | The Insight Files | Scoop.it

An unknown beach has taken out the top spot in a new list that ranks the cream of the country’s spectacular coastline. The top-ranked spot on Brad Farmer's list of Australia's 101 Best Beaches for 2017 is a four-and-a-half hour flight from Perth in the Indian Ocean. The founder of Ocean Care Day and the Surfriders Foundation, Mr. Farmer spent five months researching Australia's 11,761 beaches to compile his list with the help of Sydney University coastal studies expert Professor Andrew Short. He said the key criteria for making the list was the location had to possess "authentic and compelling attributes" along with a beach one would recommend to a friend." Find out more.

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Tourism Australia's latest plan to attract big spenders

Tourism Australia's latest plan to attract big spenders | The Insight Files | Scoop.it

Tourism Australia has launched a $40 million marketing campaign in New York, using the voice of actor Chris Hemsworth, to help lure cashed-up foreign tourists. The campaign comes at a time when Australia is proving increasingly popular with international visitors - in the 12 months ended September 30, arrivals rose by 7% to a record 6.7 million, with spending up 13% to $34.8 billion. The new Tourism Australia campaign is designed to compliment rather than replace the successful Restaurant Australia campaign, which has helped boost spending on Australian food and wine. It is also meant to make Australia more competitive against other destinations with strong coastal and aquatic lures, including Hawaii and South Africa. Find out more.

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Australia's the lucky country when it comes to aquatic and coastal experiences

70 per cent of Australia's international visitors enjoy aquatic and coastal experiences as part of their trip to Australia and rank Australia #1 for marine wildlife and remote and developed coastal beaches and aquatic locations. Download Tourism Australia's aquatic and coastal experiences infographic to find out more about the contribution Australia’s world-class aquatic and coastal offering makes to the visitor economy and how international travellers rate their experiences. Find out more.

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SpiritedBlogger's curator insight, February 20, 2016 11:27 PM

Live in Australia....