The Insight Files
74.1K views | +1 today
Follow
The Insight Files
Consumer trends and news curated by Tourism Australia
Your new post is loading...
Your new post is loading...
Scooped by Tourism Australia
Scoop.it!

Four new trends impacting upon APAC hoteliers

Four new trends impacting upon APAC hoteliers | The Insight Files | Scoop.it

Sabre has released another megatrends report, this time looking at what hotels can learn from consumer behaviour in the Asia-Pacific. It commissioned TrendWatching, a global consumer insights business to carry out the research. The report explains the trends reshaping the region and why hoteliers must adjust to a new reality. The trends include:

 

  1. Ubitech - the ever-greater pervasiveness of technology.
  2. Local love - the importance of local context.
  3. Betterment - the universal quest for self-improvement.
  4. Infolust - the need for relevant and actionable insights.  

 

Click here to download the report.

more...
Scooped by Tourism Australia
Scoop.it!

Consumers across Asia Pacific turn to their mobiles in moment of need

Consumers across Asia Pacific turn to their mobiles in moment of need | The Insight Files | Scoop.it

How are consumers across APAC turning to their smartphones in their moments of need for information and inspiration? Google has partnered with IPSOS and TNS to learn more about Asia Pacific consumers' intent-rich moments when they turn to their smartphones to learn, discover or buy something. Among the key findings include:

 

  • Singapore has the highest smartphone penetration in APAC.
  • India has the second largest base of Internet users around the globe.
  • Indonesia is stated to become the largest e-commerce market by 2025.
  • South Korea has seen a dramatic jump in the number of people who own smartphones.
  • In Japan, more searches happen on mobile than on desktop.
more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Asia's cruise industry continues to grow at record pace

Asia's cruise industry continues to grow at record pace | The Insight Files | Scoop.it

Asia has been confirmed as the world's fastest growing source of cruise passengers, with a new Cruise Lines International Association report showing the region experienced an unprecedented 24% increase in passenger numbers last year. According to CLIA's Asia Cruise Trends study, the cruise industry in Asia is growing at a record pace, with 2.08 million people from the region taking an ocean cruise in 2015. The report shows that China accounted for almost half of the region's cruise passengers with 986,000 passengers from mainland China taking a cruise in 2015, up 40% from 703,000 in 2014. This figure makes China the world's fastest growing source nation for cruise passengers in 2015, with Australia ranking second with 14.6% growth. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

U.S. travellers will dominate tourism spending in Asia-Pacific through 2020

U.S. travellers will dominate tourism spending in Asia-Pacific through 2020 | The Insight Files | Scoop.it

U.S. travellers are the top spenders on travel in the Asia-Pacific region, having spent some $231.6 billion there in 2015, and it appears their lead position will remain the status quo for the foreseeable future. That's according to a report from PATA, which projects that U.S. travellers will spend more than $257 billion in the region by 2020, taking 28.1% market share. Compare that to Chinese travellers, the world's largest outbound market, that spent about $60 billion on travel in Asia-Pacific in 2015 and will spend about $72 billion by 2020 and account for nearly 8% market share. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

The multi-device movement: Thais, Taiwanese and Aussies

The multi-device movement: Thais, Taiwanese and Aussies | The Insight Files | Scoop.it

In an exploration of multi-device usage around the world, Facebook IQ commissioned GfK to conduct a study of multi-device users around the world. GfK surveyed 1000 adults, aged 18-54 who use a smartphone, tablet, desktop, or laptop at least once a week in three markets across the Asia Pacific: up-and-coming Thailand and well-established Australia and Taiwan. GfK saw near universal multi-device usage in each of the markets surveyed. Over 95% of people in each market use at least two devices and a third use three: a smartphone, a tablet and a desktop or laptop. Young people are leading the multi-device movement on mobile. GfK learnt that despite cultural differences, people in these markets have something big in common: an appreciation for their devices. Find out how brands can empower people in the Asia Pacific by telling personalised stories across screens.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Asia Pacific travellers favouring regional destinations

Asia Pacific travellers favouring regional destinations | The Insight Files | Scoop.it

Travellers from the Asia Pacific are favouring getaways closer to home and within the APAC region compared with holidays that require long international flights, according to Visa's Global Travel Intentions Study 2015. The Study found similar patterns among their global peers, with an overall decline in the number of travellers choosing to take long-haul flights (9 hours or more) in favour of short-haul flights (4 hours or less). 23% of respondents reported taking long flights on their most recent trip, down from 29% in 2013, while the number of respondents who reported taking shorter flights on their most recent trip rose slightly to 46% from 43% in 2013. On average, global travellers spent seven hours of travelling time on their most recent trip. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Plans to make Sydney 'a cultural hub of Asia Pacific'

Plans to make Sydney 'a cultural hub of Asia Pacific' | The Insight Files | Scoop.it

A plan to throw $600 million at the NSW Art and Culture Infrastructure Fund, earmarks upgrades for Sydney Opera House and Walsh Bay. NSW Premier Mike Baird and Deputy Premier Troy Grant have announced that should the Baird Government be re-elected, it would create a $600 million Arts and Cultural Infrastructure Fund as part of its Rebuilding NSW Plan. The planned facelift of the Sydney Opera House and Walsh Bay has the vision to place Sydney as the main centre for the arts in the Asia Pacific. These two major upgrades will encourage more people to access the arts, helping to cement the State as a world-class tourism destination. For Mr. Grant, this is a "once-in-a-generation investment in our arts and cultural facilities and a game-changer for audiences, artists and tourism in NSW." Click here for more information.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Asia-Pacific airports where passengers love smartphones

Asia-Pacific airports where passengers love smartphones | The Insight Files | Scoop.it

Airports, airlines and retailers are keen on learning how smartphone usage plays out at airports in the Asia Pacific region given the prevalence of mobile booking throughout the area. AdNear has released a report looking at travellers' smartphone engagement in terms of how long they use Wi-Fi, at twelve major airports in nine countries across the Asia Pacific, including Melbourne and Sydney airports. Overall, males had a higher percentage of smartphone engagement than females across the airports. Australia's airports had the highest percentage of engagement for female travellers, while the Indian airports had the lowest. Sydney Airport had the lowest engagement time while Singapore's Changi had the highest. Click here to download the full report.

more...
Lori Wilk's curator insight, January 4, 2015 10:54 AM

There is no ignoring #mobile. Growth scheduled to keep climbing. If not today there will soon be more mobile devices that people on the planet. Are you reading this on your #smartphone ? 

Scooped by Tourism Australia
Scoop.it!

Where did Australia place on Asia-Pacific’s most connected airport?

Where did Australia place on Asia-Pacific’s most connected airport? | The Insight Files | Scoop.it

Indonesia's capital, Jakarta International Airport has been voted as the Asia Pacific's most connected airport, following the release of the OAG Megahub Index. The airport was joined in the top 50 list by 16 other contenders from the Asia-Pacific region. The top ten Asia Megahub airports were:

 

  1. CGK, Indonesia.
  2. HND, Japan.
  3. SYD, Australia.
  4. DEL, India.
  5. SIN, Singapore.
  6. BOM, India.
  7. HKG, Hong Kong.
  8. MEL, Australia.
  9. KUL, Malaysia.
  10. PEK, China. 
more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Mobile marketers should follow the lead of Asia Pacific brands

Mobile marketers should follow the lead of Asia Pacific brands | The Insight Files | Scoop.it

More than half of the world's smartphone users will be located in the Asia Pacific region by the end of 2016, according to eMarketer - and this share is expected to rise further over the coming years. Given that in much of Asia Pacific, 'digital marketing' equals 'mobile marketing', a strong culture of mobile innovation has emerged. As a result the eyes of marketers in other regions are turning to Asia to see what can be learned about inspiring consumers to interact and engage with their brand. Despite the rapid growth in content consumption on smartphones, consumers are less receptive to advertising messages delivered on mobile devices than via TV and online. As a result, it is important to undertake a strategic and creative approach to mobile. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

50 million Chinese to visit Asia Pacific in 2016

50 million Chinese to visit Asia Pacific in 2016 | The Insight Files | Scoop.it

China will continue to drive tourism in Asia Pacific this year, with 50.4 million Chinese visitors expected to travel to destinations in the region in 2016. This is according to the MasterCard Asia Pacific Destinations Index, which found that 15.7% of total international overnight arrivals into Asia Pacific cities this year will be from China. These travellers are expected to spend US$45.3 billion in their destinations, comprising 18.2% of total tourist expenditure in the region. It's not only China driving tourism in the Asia Pacific but the entire Northeast Asia region. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Travel demand for Asia Pacific to grow by 4.6% each year until 2020

Travel demand for Asia Pacific to grow by 4.6% each year until 2020 | The Insight Files | Scoop.it

According to PATA, travel demand for the Asia Pacific is to grow by 4.6% each year until 2020, set to reach in excess of 657 million. Asia will continue to increase its relative dominance of foreign arrivals into the Asia Pacific region through to 2020, increasing its relative share of these arrivals from 72 per cent in 2015 to better than 73 per cent by 2020. This, at a time when the absolute volume of arrivals into the Asia Pacific generally is predicted to rise from 528 million to 647 million over the same period. Southeast Asia will continue with its dramatic rise of foreign arrivals into the Asia Pacific region, increasing its count from 355 million visitors in 2015 to around 448 million by the end of the decade. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

The rise in international arrivals to Asia-Pacific destinations

The rise in international arrivals to Asia-Pacific destinations | The Insight Files | Scoop.it

More than 1.18 billion people travelled internationally last year and several Asia-Pacific cities collectively claim nearly 25 percent of those arrivals. MasterCard's inaugural Asia Pacific Destinations Index for 2015 examined international tourist arrivals, hotel room nights, and tourist spending in 167 destinations in 22 countries and Bangkok came out as the clear winner. Last year was the first year that Bangkok surpassed 20 million international arrivals and had the most international visitors of any city in Asia Pacific, according to MasterCard. According to the Index:


  • Asia Pacific makes up about 23% of the world's international overnight arrivals.
  • Asia Pacific has been the fastest growing region for international tourism since 2005.
  • Northeast Asia (includes China, Japan and South Korea) had the region's most international arrivals in 2015 and Southeast Asia had the second most.
  • Bangkok had the most international arrivals of any Asia Pacific city in 2015.
  • More destinations in Southeast Asia and Oceania (Australia and New Zealand) show up in the ranking for room nights in 2015, such as Perth, Melbourne, Brisbane and Auckland.


Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

The world's largest airport mega hubs

The world's largest airport mega hubs | The Insight Files | Scoop.it

Some 22 U.S. airports, also some of the world's busiest for passenger traffic, are on OAG's list for the top 50 largest global mega hubs for the amount of connections they offer. Atlanta's Hartsfield-Jackson International Airport takes the top spot with its connectivity index ratio, a number which measures the amount of connections the airport offers to the destinations it services. The Asia-Pacific region claims one-third of these hubs, with Australia's Sydney Airport ranking at number 20. Within the Asia Pacific region, Sydney Airport comes in third position, while Melbourne rates at number eight. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Keeping up with demand in the Asia Pacific

Keeping up with demand in the Asia Pacific | The Insight Files | Scoop.it

The latest edition of PATA's Connected Visitor Economy Bulletin examines airport infrastructure and keeping up with demand in the Asia Pacific region, providing three scenarios based on changes in Asian airline capacity per capita. The report confirms that the focus of growth in the aviation industry is shifting east, with IATA expecting China to overtake the US as the world's largest passenger market by 2030, with passenger volumes expected to reach 1.3 billion. Some of the largest airports in the US handle more than three times the average hourly departures than the top 25 Asian airports. Given that these Asian airports will need to handle much of the future demand, it is inevitable that runway utilisation will need to increase. The importance of China as a market is demonstrated by the fact that twelve of Asia's top 25 airports are located in China. Click here to download the report.

more...
No comment yet.