The Insight Files
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Consumer trends and news curated by Tourism Australia
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Asian outbound travel boom to continue in 2017

Asian outbound travel boom to continue in 2017 | The Insight Files | Scoop.it

Asians travelled more than ever in 2016, with a surge in trips to destinations within the region and including many more beach holidays. After a double-digit rise in international trips in 2016, the outlook remains strong for 2017. These were some of the results of the 24th World Travel Monitor Forum in Pisa, Italy. These trends are also reflected in figures from the World Tourism Organisation, which show strong growth for many destinations in Asia and the Pacific. The region is leading worldwide inbound growth, with international tourist arrivals up 9% through September. IPK predicts a 6% rise in Asian outbound trips in 2017 based on its Asian Travel Confidence Index which measures travel intentions for the next year. 

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Affluent Asian millennials want very different travel experiences

Affluent Asian millennials want very different travel experiences | The Insight Files | Scoop.it

New experiences are far more appealing than the comfort of organised tours for Asia's millennial travellers. Agility Research recently surveyed over 900 millennial respondents in China, India, Hong Kong, Singapore, Malaysia and South Korea who travelled internationally in the past year. 61 per cent of respondents indicated that they want a custom experience when sightseeing, compared to only 38 per cent who prefer a packaged, group-led tour. Nearly 80 per cent said they want to visit somewhere they have not visited before, while 77 per cent say they choose destinations where they can do new activities and experiences. Find out more.

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Asian visitors fuel $38.8 billion tourism boom in Australia

Asian visitors fuel $38.8 billion tourism boom in Australia | The Insight Files | Scoop.it

Jut three Asian countries account for almost a third of all tourist expenditure in Australia, led by cashed up Chinese visitors. The latest IVS compiled by TRA has revealed China, Korea and Japan are now worth a combined $12.3 billion to the Australian economy. In total, visitors to Australia spent a record $38.8 billion in the year to September, up $4 billion or 11.5% in the space of one year. Although China is the clear market leader contributing in excess of $9 billion, visitors from Korea and Japan each spent $1.6 billion in the year to September. Find out more.

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Asian travellers seek value, air-con, culture in 2016

Asian travellers seek value, air-con, culture in 2016 | The Insight Files | Scoop.it

A study commissioned by online review and booking site TripAdvisor has revealed several key preferences of Asia's travellers in 2016. One of the topline findings show that value is of utmost importance with one in four Asian travellers having chosen a destination due to cheap flights. Meanwhile 67% will not consider a hotel without airconditioning, making it the number one deal-breaker for booking decisions. Lack of in-room Wi-Fi comes second with 46% of travellers saying they will look elsewhere. For Asians, a destination's culture is the most popular reason cited when considering where to take a trip, with 42% responding so, while globally, more than one in two travellers cite special offers as the key decision driver. Find out more.

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Panos Fotiadis's curator insight, March 19, 2016 6:29 PM
If you are after them, check it out!