The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Aussies getting more adventurous later in life

Aussies getting more adventurous later in life | The Insight Files | Scoop.it

From African safaris to volunteering in developing countries and even bungee jumping or sky diving, older Australians are increasingly seeking adventure in retirement. New research from ING Direct reveals almost two in three Australians are planning to set off on an 'outside the norm' holiday when retired. The top ranked retirement adventure activities were:

 

  1. African safari (44%)
  2. Biking or trekking (43%)
  3. Hot air ballooning (37%)
  4. Volunteer in a developing country (23%)
  5. Sailing (22%)
  6. Join an archaeological dig (22%)
  7. Skiing/snowboarding (17%)
  8. Bungee jumping/skydiving (12%)

 

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travelmatch's curator insight, September 18, 2016 7:20 AM
Mature adventure! Even including snowboarding....
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2055 predictions: Australians to live longer, work for longer and earn more

2055 predictions: Australians to live longer, work for longer and earn more | The Insight Files | Scoop.it

The Australian Government has released its 2015 Intergenerational Report: Australia in 2055, which predicts how Australia will change over the next 40 years. In general, Australians are expected to live longer and improve their incomes and quality of life. The changing landscape will present both opportunities and challengers to marketers over the next 40 years. Among the key takeaways from the report include:


  • The number of over 65s in Australia will more than double by 2055.
  • Life expectancy will increase in 2055 to 95.1 years for men and 96.6 years for women.
  • Over 65s will increase their workforce participation to 17.3%.
  • Females will also increase their workforce participation, to 70%.
  • The average annual growth of real GDP will decline to 2.8% over the next 40 years compared with 3.1% over the past 40 years.
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Young Australians yearning to travel

Young Australians yearning to travel | The Insight Files | Scoop.it

Intention to travel within Australia and New Zealand is high among the 18-35 year old market, with 74% indicating they plan to travel domestically and 88% planning to head overseas in the next three to four years. According to recent research conducted by Longergan Research and commissioned by Contiki, of the young Australians who plan to take an overseas trip, a significant 93% want to include a a trans-Tasman trip on their itinerary. Find out more.

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