The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Australia a top destination for American luxury visitors

Australia a top destination for American luxury visitors | The Insight Files | Scoop.it

American high end travellers are strongly contributing to the extraordinary 22% growth in US visitation to Australia with international luxury travel network, Virtuoso, revealing a 20% growth in bookings out of the US for the second half of 2015. Virtuoso Asia Pacific Managing Director said the figures were proof that Australia is a strong international destination in the luxury field. "Australia has been on a steady climb for luxury travellers over the past few years and is one of the most popular destinations for American and Canadian high end visitors." Londregan specifically highlighted states such as Queensland (up 48%), Victoria (up 26%) and WA (up 11%) which were recording significantly increased bookings on 2014 with figures for the current year showing another year of growth.

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Australia’s top family holiday picks

Australia’s top family holiday picks | The Insight Files | Scoop.it

Travelling as a family requires logistical skill, patience, a sense of fun – and a holiday spot with inter-generational appeal. Roy Morgan reveals which domestic destinations Australian families are most likely to name as somewhere they’d like to take a holiday. Jostling for the title of the state that Australian families would most like to visit are Queensland, with 46% saying they'd like to holiday there in the next two years (46%), Victoria (45%) and NSW (43%). However, of the capital cities, Melbourne is the clear favourite, named by 25% of families, well ahead of Sydney at 14%. Where Melbourne offers culture, museums, sport and shopping for all ages, Surfers Paradise has beaches, theme parks, arcades and sunshine, and is another popular potential holiday destination among Australian families, 15% of whom say they would like to visit. Other coastal holiday destinations that rate highly among Australian families are Victoria's Great Ocean Road and New South Wales's lush North Coast. Thredbo/Perisher is the ski-spot with the most appeal for families as a potential holiday destination.

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