The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Most geo-tagged locations in Australia

Most geo-tagged locations in Australia | The Insight Files | Scoop.it

According to Instagram data, Bondi Beach was the most geo-tagged location for Australia in 2016, followed by Surfers Paradise and Sydney Harbour. Locations in New South Wales and Victoria dominated the most geo-tagged list, including the popular cafe and restaurant, The Grounds of Alexandria. Also making the list include St Kilda Beach, Melbourne Cricket Ground and Taronga Zoo. Click here to learn more.  

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An overview of Australian travel trends

An overview of Australian travel trends | The Insight Files | Scoop.it

Sales Manager for Australian tour operator AAT Kings, Kristina Hofmann, has revealed some of the trends characterising the Australian travel landscape. Food and wine tours have become more popular following the launch of Tourism Australia's dedicated food and wine marketing campaign, which has largely increased awareness of the country's culinary scene. The most popular destinations in Australia remain the perennials: Sydney, the Great Barrier Reef and Uluru. AAT Kings is also seeing a significant spike in small group bookings, which run for three days or fewer to off the beaten path destinations such as the Red Centre, Top End, Blue Mountains and Kangaroo Island. While the Lord of the Rings trilogy has greatly increased the popularity of neighbouring New Zealand, many visitors are opting to combine tours of New Zealand with Australia. Click here to learn more.


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Aussies planning and booking travel across digital devices on rise

Aussies planning and booking travel across digital devices on rise | The Insight Files | Scoop.it

Australian travellers rely on digital devices more than ever before, increasing their use of smartphones, computers and tablets for researching travel options and purchasing flights and hotel rooms. In fact, nearly half of consumers use two or more digital devices when planning and booking travel, according to a new survey of 500 Australian consumers conducted by Signal. Key findings include:

 

  • The future of travel planning and booking is increasingly mobile.
  • Mobile-loving Millennials drive the trend.
  • Travellers want individual experiences.
  • Leverage customer data to understand the cross-device journey.
  • Be a resource to travellers by delivering seamless experiences across touchpoints.
  • Use profile data to deliver the personalisation and relevance travellers want.
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