The Insight Files
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Consumer trends and news curated by Tourism Australia
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Melbourne named the number one Australian city to visit

Melbourne named the number one Australian city to visit | The Insight Files | Scoop.it

Australia’s style, fashion and coffee capital, Melbourne has taken out the position of the number one ‘wish list’ domestic city to visit in 2015. In a survey of over 4,100 people conducted by lastminute.com.au, the top Australian wish list cities to visit in 2015 are:


  1. Melbourne, Victoria
  2. Perth, Western Australia
  3. Hobart, Tasmania
  4. Sydney, New South Wales
  5. Darwin, Northern Territory
  6. Brisbane, Queensland
  7. Adelaide, South Australia
  8. Canberra, Australian Capital Territory


A lastminute.com.au spokesperson attributes Melbourne's win to its combination of galleries, inner city restaurants and bars, and quirky fashion boutiques. Click here to learn more.

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Top destinations: Where we travelled in 2014

Top destinations: Where we travelled in 2014 | The Insight Files | Scoop.it

Ute Junker looks back on the hottest destinations of 2014 and explains why they are the sizzling places to be. Australians jumped on the Brazilian bandwagon this year, with Flight Centre reporting a 95% increase in bookings before the World Cup. Analysing the destinations that got the nod last year, Traveller has identified several sure-fire strategies that help enhance a destination's popularity. These include investing in infrastructure, hosting a flagship event, and choosing the right neighbour. Click here to learn more.

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The next big things in Australian travel

The next big things in Australian travel | The Insight Files | Scoop.it

Australian Traveller's editor has collated the trends and experiences which are likely to affect the way Australians travel in 2015. Watching the sunset set at Uluru is tipped as the dream experience of Australians in 2015, while Tasmania is named as the year's dream destination. Amongst the forecasted trends include the rise of the Australian road trip, tech-driven travel and the growth of cruising. In keeping with the revival of the road trip, Australians are also seeking out experiences that have depth and meaning. Top of the list include authentic Indigenous experiences, educational pilgrimages to sites of environmental significance and guided tours involving historical learnings. Click here to learn how your business may benefit from some of these trends in 2015.

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