The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Travel by Australians: National Visitor Survey, December 2016

Travel by Australians: National Visitor Survey, December 2016 | The Insight Files | Scoop.it

Tourism Research Australia has released the December 2016 results of the National Visitor Survey. Among the key findings:

 

  • The number of Australians taking an overnight trip for a holiday increased 6 per cent to 37.1 million trips and day trips for holiday were up 11 per cent to 92.8 million.
  • Domestic overnight trip spend increased 5 per cent on the previous year to a record high of $61 billion, an increase of $3.1 billion. Domestic overnight trips for holiday raked in a record $30.7 billion during the year.
  • Total overnight spend in Australia reached the $100 billion mark for the first time in the year ending December 2016, with combined international spend of $39.1 billion and domestic overnight spend of $61 billion.

 

Click here to download the summary report.

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Aussies’ holiday spending/saving habits revealed

Aussies’ holiday spending/saving habits revealed | The Insight Files | Scoop.it

The saving and spending habits of jetsetting Australians have been revealed in a new report, which underlines the fact that Australians love to travel. With Australians spending on average over three weeks on their overseas trips, and around $168.87 per day, Westpac's Travel Finance Report found 58% of 'smart travellers' specifically set aside money to save for their travel for an average of 9.1 months. To stretch their budget further while away, 66% of travellers walk instead of catching a taxi or bus (46%), skip an attraction (21%), stay at a hostel (16%) or go without coffee (14%) or beer (11%). Find out more.

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Trending destinations for Australian travellers in 2017

Trending destinations for Australian travellers in 2017 | The Insight Files | Scoop.it

The data experts at Booking.com have analysed destinations based on growth in search to find the most aspirational places to visit in 2017. When analysed against wider trends, the patterns of growth highlight some interesting options. Among the trending domestic destinations for 2017 include Hayman Island, Hahndorf, Fraser Island, Mount Hotham and Cooma. Meanwhile, Seattle, Colombo, Banff, Vancouver and Portland made the cut in terms of trending global destinations. Find out more.

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Aussie summer getaways to boom with January surge

Aussie summer getaways to boom with January surge | The Insight Files | Scoop.it

Nearly 70 per cent of Australians will be taking a break over the summer months with three in ten people (30%) packing their bags in January for a much deserved holiday, according to a national poll commissioned by TTF. The survey of 800 Australians by pollster Nielsen reveals that early January is one of the most popular times for Australians to set out on a summer holiday following the conclusions of the busy Christmas and New Year's celebrations, with 17% planning to load up the family car or board a flight or cruise ship. The mid-January period will also be action-packed with a further 13% of people planning to get away from it all, while 5% are waiting for Australia Day to come and go and schools to be back in session before taking their holiday.

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Skyscanner reveals ‘living like a local’ is top on the holiday list for Aussies

Skyscanner reveals ‘living like a local’ is top on the holiday list for Aussies | The Insight Files | Scoop.it

Global travel search engine Skyscanner Australia has released the latest findings of their first-ever Skyscanner TravelContent Survey, which looked at the travel content consumption preferences, habits and behaviours of Aussie travellers. According to the survey, 44% of Aussie travellers will opt for travel activities that offer a local experience when on holiday. Hungry for that local experience, Australians will pass on a picturesque view at a busy restaurant, opting to taste the flavours from an authentic local restaurant, hidden away from the tourist district. Findings have also revealed that Australians are in search of anything adventurous (30%), seeking out activities that allow travellers to be one with nature, followed by visits to museums and art galleries that offer a cultural experience (9%). Find out more.

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Travellers putting trust in agents

Travellers putting trust in agents | The Insight Files | Scoop.it

A report by SureSave reveals there has been a 15 per cent jump in travellers using agents as a method of booking travel and purchasing travel insurance since 2012. More than 70 per cent of Australians view agents as a trusted source of travel and safety advice, according to the SureSave 2016 Travel Insurance Index. The findings also show that 36 per cent of Australians booked their last overseas leisure trip with a travel agent, either in-store or over the phone, making it the most popular method of booking travel in Australia. Find out more.

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Visiting family and friends travel top priority

Visiting family and friends travel top priority | The Insight Files | Scoop.it

Family travel is still at the heart of getaways with nearly half (44%) of Australians planning to spend their next holiday visiting family and friends. According to research released by Travelex which tracks how Australian travel has evolved over the years, family and friends top the list for holiday destinations of choice. "With many Australians living abroad from their families, meeting up in real time instead of catching glimpses through a screen can often be more exciting than sightseeing or a luxurious getaway." Find out more.

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One in five Aussies has no plans to take a holiday

One in five Aussies has no plans to take a holiday | The Insight Files | Scoop.it

New data from Roy Morgan Research has shown that 3.6 million Australians have no plans to take a holiday in the future, constituting 18.3% of the overall population. Meanwhile 14.1 million Australians intend to take a trip in the next 12 months - 72.4% of the population. Of those, almost half plan to depart in the next three months, with nearly 20% to head off within the next three to five months and 17.8% in six to 12 months. Certain sectors of the Australian population were found to be noticeably less likely than average to be planning a trip of any kind. Nearly one-third of Australians aged 65 or over and 27.3% of single parents don't have any holiday plans at all. Find out more.

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Aussies place more importance on material possessions than insurance

Aussies place more importance on material possessions than insurance | The Insight Files | Scoop.it

New research commissioned by global assistance provider, Allianz Global Assistance, has found just 10% of Australian travellers consider travel insurance to be a holiday essential. The research found that when it comes to must-have travel items, Aussie travellers place more importance on material possessions than insurance, including money (37%), clothing (24%), toiletries (15%) and a credit card (12%). Worryingly, the research also found that over half of those surveyed did not take out travel insurance for their last trip (51%). Find out more.

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Airbnb announces Australia's most popular areas for Valentines Day

Airbnb announces Australia's most popular areas for Valentines Day | The Insight Files | Scoop.it

From strangers to soul mates, Airbnb is all about bringing people together. This article lists Australia and New Zealand's top five destinations for couples this Valentine's Day:


  1. Blenheim, NZ - 88% growth in guests that are couples this Valentine's Day.
  2. Coffs Harbour, AU - 69% growth in guests that are couples.
  3. Launceston, AU - 67% growth in guests that are couples.
  4. Whitsundays, AU - 54% growth in guests that are couples.
  5. Queenstown, NZ - 40% growth in guests that are couples.


Find out more. 

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The most popular destinations of 2015 for Australians named

The most popular destinations of 2015 for Australians named | The Insight Files | Scoop.it

Asia remains the focus for Australians looking for holiday inspiration, if 2015's most searched destinations is anything to go by. Five of the top 10 most destinations searched on Traveller.com.au in 2015 were in Asia. But the number 1 destination for Traveller.com.au's readers was not Bali or Thailand, but rather, Japan. Number 2 on the list was perennial favourite New York City, while Bali came in at number 3, followed by New Zealand. Australia's neighbour across the Tasman Sea is the number one destination for outbound Australians, according to the Australian Bureau of Statistics, with more than 100,000 Australian residents heading there in October alone. The most searched destinations in Australia were Melbourne, Sydney and Broken Hill. Find out more.

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Aussies opt for local holiday spots this Christmas

Aussies opt for local holiday spots this Christmas | The Insight Files | Scoop.it

The UK has lost its place as one of the most popular Christmas destinations for Australians this year, according to travel search engine Skyscanner.com.au. With the Australian dollar weakening in value against the GBP in 2015, it appears that Australians are now looking to enjoy some downtime closer to home. The Skyscanner data, which looked at Australians searching for flights during the holiday season unveiled that the UK dropped three places to the 10th most popular country destination this year, surpassed by Fiji, Malaysia and Japan which have climbed in popularity. Indonesia and New Zealand proved to be the most popular international destinations aside from the all-time favourite, Australia. Find out more.

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How Australian travellers fly

How Australian travellers fly | The Insight Files | Scoop.it

This year for the first time, the annual global survey conducted by air transport IT provider SITA took a look at travellers in Australia to identify a number of common profiles, as well as to capture their emotions and the impact of technology at different stages of their journey. SITA surveyed passengers travelling through seven major international airports across Australia, representing 80% of the country's passenger traffic. Four personas were identified: independent and hyperconnected; pampered; careful planner; and open-minded adventurer. It turns out that Australians are a fascinating mix of both 'careful planner' and 'open-minded adventurers.' In addition to that mix, Australian travellers are also always looking to technology to provide the best travel experience. Find out more. 

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89% of Aussies prefer world tours to weddings

89% of Aussies prefer world tours to weddings | The Insight Files | Scoop.it

Comparetravelinsurance.com.au recently conducted a survey which revealed that nine in 10 Australians would prefer spending the mountains of cash required for a wedding on a dream getaway instead. Out of those who would splurge on a wedding ceremony, 56% were male versus 44% female. On top of this recent study, other research has shown that holidays, as opposed to material goods, are much more likely to boost a person's happiness. A survey conducted by Booking.com found that a holiday can even trump the joy we experience from major events like job offers, engagements, weddings and even the birth of a child. Find out more.

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Upcoming Australian destinations for 2017

Upcoming Australian destinations for 2017 | The Insight Files | Scoop.it

Skyscanner Australia has looked over three years worth of data and crunched the figures from millions of flight searches to uncover  the hottest places in Australia for travellers in 2017. Skyscanner observed and predicted significant increases in travel to the following destinations:

 

  • Norfolk Island - there has been a 12% rise in flight bookings to Norfolk Island, on average, over the past three years.
  • Esperance, Western Australia - booked flights to Esperance have increased by 11% on average over the past three years.
  • Proserpine, Queensland - booked flights to Proserpine have increased by 10% on average over the past three years.
  • Hobart, Tasmania - Skyscanner Australia shows that flight bookings have increased by 6% on average over the past three years.
  • Canberra - flight bookings have jumped by an average of 4% over the last three years.

 

Find out more.

 

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Where we'll be travelling to in 2017

Where we'll be travelling to in 2017 | The Insight Files | Scoop.it

Australians are heading to Cuba and Iceland, looking for adventure in Antarctica and South Africa and honeymooning in the Maldives. Revealed in the 2017 Virtuoso Luxe Report Australia, these are the luxury trends being seen by the network’s Australian based advisors for the coming year. The annual report, which for the first time included a breakdown from the Australian market, is the leading predictor for luxury and experiential travel globally. For the first time, the report also looks at destinations which are rapidly changing or at risk of disappearing in the coming decade. Find out more.

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Aussies opt for predictable to the priceless 

Aussies opt for predictable to the priceless  | The Insight Files | Scoop.it

New consumer research from lastminute.com.au found that Australians aren't being spontaneous because 52% said work gets in the way and 62% love routines, with women (58%) being the main offenders. Nearly three-quarters of the nation would be more inclined to take a spontaneous trip as long as it is a domestic one. The silly season is also filled with more festive fear than cheer for Australians, with 51% saying they would prefer to escape big yearly events such as the office Christmas party. 

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Long holidays not an option for most Australians

Long holidays not an option for most Australians | The Insight Files | Scoop.it

The latest findings from Roy Morgan reveal that when it comes to the length of our holidays, shorter trips are overwhelmingly more popular with Australians than longer ones. Only 4.1% went away for a month or more on their last trip. At the opposite end of the spectrum, 4.1% took off for a month or more. Holidays of between four and seven nights accounted for 15% of travellers, while 12.9% were away for between eight and 14 nights. From there, numbers drop dramatically with just 4.7% taking a holiday of 15-21 nights and 3.3% enjoying a longer trip of 22-30 nights. Overall, the average length of a holiday taken by Australians in the 12 months to June 2016 was 8.5 nights. Find out more.

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Aussies blowing travel budget by millions

Aussies blowing travel budget by millions | The Insight Files | Scoop.it

New Commonwealth Bank research has revealed that Australians love to live it up while on holiday, with a third spending more money on an overseas holiday than planned. Last year, 9.2 million Australians left Aussie shores for a holiday, and with a third of them spending more than planned on their trip, that's more than $900 million of overspending on international travel. While Australians devote around seven months planning their overseas holiday, they are spending an average of 16 hours planning their trip, booking flights and sorting accommodation. However, more than half of Australians admit to travelling without setting any budget or planning how much they will spend. Find out more.

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Australian travellers want to travel more often for less

Australian travellers want to travel more often for less | The Insight Files | Scoop.it

Based on a recent study conducted by Wyndham Rewards, Australians are looking for mid-scale and economy accommodation on both their business and leisure travels, with 69 per cent saying they want to cut costs when travelling. Of these respondents, 59 per cent said mid-scale options were most appealing for leisure, while 42 per cent chose mid-scale for business purposes. There were 38 per cent of respondents who opted for economy hotels for both leisure and business last year. Find out more.

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Fickle Aussies harder to turn into loyal customers

Fickle Aussies harder to turn into loyal customers | The Insight Files | Scoop.it

According to the latest Roy Morgan Research, 4.23 million Australians 14+ (22%) visit one or more of airline websites in an average four weeks, including Qantas (2.73m), Jetstar (1.93m), Virgin Australia (1.87m) and Tiger (572,000). Despite all the flight comparison websites available, from 55% to 81% of these airline’s website visitors also compare directly with the alternatives. The research revealed visitors to the Qantas website are most loyal: 45% aren’t going to any of the other three airlines’ sites during the same four-week period as clicking on Qantas. 28% will check out one other airline’s website, 19% will also go to two of the other three, and the remaining 8% visit all four. Find out more.

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Which nations fly the most?

Which nations fly the most? | The Insight Files | Scoop.it

Expedia.com has released the results of the Expedia Passenger Preferences Index, a worldwide study that examined the preferences and behaviours of fliers on a country-by-country basis. The study was conducted on behalf of Expedia by Northstar, a globally integrated strategic insights consulting firm, and surveyed 11,026 travellers across 22 countries in the Asia Pacific, Europe, North America and South America. Looking at the habits of Australian travellers, the study reported a quarter (24%) of Australians have flown more than five times in the past two years. This was just below the global average of 27% and well behind New Zealand, where 31% of residents said they had flown more than five times in the past two years. The most frequently flying nations were Norway (47%), Mexico (42%), India (38%) and Singapore (36%). Find out more.

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City Nomads's comment, April 8, 2016 12:38 AM
This is a very interesting study! Being based in Singapore, I can tell you for sure that Singaporeans love traveling. Love might even be an understatement for some people
Panos Fotiadis's curator insight, April 14, 2016 10:53 AM
An interesting survey from Expedia
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Theme park travellers head to where the fun is

Theme park travellers head to where the fun is | The Insight Files | Scoop.it

The latest findings from Roy Morgan Research show that 740,000 Australian holiday-goers visited at least one theme park on their last holiday. While Australia is still the most common destination for holiday-makers who have visited a theme park on their last trip (55%), foreign destinations were also popular, with 45% of holidaymakers who visited a theme park on their last trip being overseas when they did so. The USA was the most popular international destination among people who went to a theme park on their last overseas holiday. Find out more.

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Survey finds most Australians feel guilty about taking holidays

Survey finds most Australians feel guilty about taking holidays | The Insight Files | Scoop.it

The first Princess Cruises National Relaxation Survey has found that almost two-thirds of Australian workers suffer from FOTAL - Fear of Taking Annual Leave. According to the survey, two-thirds of Australian workers use their annual holidays to handle personal obligations such as family emergencies, attending medical and dental appointments and running errands. While Australia has one of the world's highest levels of annual leave, with a minimum of four weeks' holidays a year for full-time workers, the majority of workers (58 percent) say work commitments have prevented them from taking their full entitlements. Eight out of ten workers admitted feeling guilty when they relax; and one-third confessed that even the thought of relaxing stresses them out. Find out more.

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Australians choose holiday destinations based on Instagram photos

Australians choose holiday destinations based on Instagram photos | The Insight Files | Scoop.it

The opportunity to snap a great photo and post it on Instagram is now a key driver for Australians choosing their next holiday destination, according to travel website Expedia's latest report. Among the report's insights include:


  • Expedia data shows most Instagram users think about potential photos.
  • Half of those surveyed say a digital camera is now essential for travel.
  • Only 7% of Australian travellers deem selfies sticks to be a travel essential.
  • 85% of Australian Instagram users choose a country to visit based on what will look good on social media.
  • 97% of Australians say they have a bucket list of places they want to visit in the next five years, with Melbourne, Sydney, Hobart, Gold Coast and Perth topping their domestic bucket lists.


Find out more.

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