The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Young Aussies aren’t such adventurous travellers after all

Young Aussies aren’t such adventurous travellers after all | The Insight Files | Scoop.it

The emmaTM Travel Trends & Insights Report has revealed that although nearly eight in ten (77%) Gen Y-ers say they prefer the exotic, most who have recently travelled or are about to do so, are choosing destinations with similar cultures and languages to their own. In fact, with the UK/Ireland, USA and New Zealand the top picks among millennials, and Japan and Thailand not far behind, their destination choices mirror those of baby boomers. Analysing Australian attitudes towards travelling, the report also found that while both generations said they preferred out of the way places, both preferred to travel in comfort. Find out more.

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Aussies are taking the most annual leave in seven years

Aussies are taking the most annual leave in seven years | The Insight Files | Scoop.it

Expedia’s 2015 Vacation Deprivation study has revealed that Aussies are taking the most annual leave in seven years. Now in its 15th year, the 201 Vacation Deprivation study surveyed 9,723 employed adults across 26 countries in Asia Pacific, Europe, North America and South America. Globally, the report found that the median number of paid annual leave days available to workers is just less than 25 days per year, in addition to public holidays. Collectively, workers take about 20 of them, leaving 20% unused. In Australia, employees are entitled to, on average, 20 days per year. While almost 63% of Australians take all their entitled annual leave, the average Australian has two days unused each year - the lowest amount in seven years - indicating that Aussies are increasingly keen to make the most of their time off work and value the benefits of taking annual leave. Find out more.

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Aussies are keen on green

Aussies are keen on green | The Insight Files | Scoop.it

Whether it's a lack of options or affordable ecotourism, one thing is for sure: it represents a stunning opportunity for accommodation providers and tour operators. The latest findings from Roy Morgan Research reveal that while more than 20% of the population would like a total ecotourism experience for their next holiday, only a tiny fraction have actually had one. As of June 2015, 21.6% of Australians (some 4.2 million people) agree with the statement, "For my next holiday, I'd really like a total ecotourism experience," up slightly from 19.3% in the year to June 2011. While interest in eco-friendly travel is gradually rising, the proportion of Australian holidaymakers who lived the green dream on their last trip remains extremely low at 1.1%. Find out more.

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Australians get back in the travel game

Australians get back in the travel game | The Insight Files | Scoop.it

Australians are upping their spend on travel in 2015, with international travel expecting a big boost. These are the findings to come out of TripAdvisor's latest TripBarometer study, which surveyed 44,000 consumers. The TripBarometer report paints a positive picture for travel this year, with travellers twice as likely to be increasing their holiday budgets than cutting their spending. Across the board, people want to take more international trips and Australia, Italy and the US continue to be the destinations topping travellers' wish lists. In Australia, the study found that 2015 will be a bigger and better year in terms of travel spend, with Australians prepared to spend an average of $14,900 - a 19% jump on last year's results. Around the world, trips abroad are set to jump by over 15% this year, with Australians expecting to up international trips by over 36%. 29% of global travellers have put Australia on their wish list in the next two years, if only money were no object.

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Aussies spend up on overseas travel

Aussies spend up on overseas travel | The Insight Files | Scoop.it

Australians are the second-heaviest spenders on overseas travel, according to a new study.

The Visa Global Travel Intentions Study 2013 reveals that Aussie travellers are second only to those from Saudi Arabia when it comes to holiday spending.

We cough up an average of $A4265 on each trip, the study has found.

That's roughly twice what travellers from the Asia Pacific spend ($A1980), and far above the global average ($A2475).

Saudi Arabians spend the most when travelling abroad, with an average of $A6905 per trip. In third spot are Chinese travellers, spending approximately $A3961.

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Australians pick family over friends when travelling

Australians pick family over friends when travelling | The Insight Files | Scoop.it

When it comes to group travel, Australians would rather travel with family over friends, according to an Emirates airline study. Despite the wish to travel with family, for more than a quarter of Australians (28.3%), it has been over five years since their last family holiday. The research also found that in almost half of the cases, the mother is responsible for instigating the trip. "Regardless of age, the research shows there is still a strong appetite from children, even when entering their adult years, and parents and grandparents alike to travel together as a family," said Barry Brown, Emirates' Divisional Vice President for Australasia.

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Have Australians forgotten how to take holidays?

Have Australians forgotten how to take holidays? | The Insight Files | Scoop.it

According to Roy Morgan Research, Australians have 123.5 million days in accrued annual leave - an average of 15 days per full-time working Australian. The survey also showed that for those planning to take some time out, a three to five-night getaway was most popular, followed by six to 10 nights at 21.7% and then one to two nights with 16.2%. Only 10% were planning a lengthier getaway of between 11 and 15 nights. The cost of travel emerged as the biggest influencer when it comes to picking a holiday destination, with the cost of accommodation and living expenses following closely behind with 65.2% and 51.3% respectively. What there was to see and do in a destination was considered a major influencer by 49.3%, with the ease of getting there coming in at 43.7%. Find out more.

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Australians flock to Turkey ahead of ANZAC Day

Australians flock to Turkey ahead of ANZAC Day | The Insight Files | Scoop.it

Australians are travelling to Turkey in droves for this year's commemorative services, with the numbers doubling compared to April 2014. According to new statistics released by Skyscanner, the number of Australians jetting off to Istanbul, Turkey for the 2015 services has doubled compared to the same period last year. Travellers from Brisbane to Istanbul in April 2015 saw the biggest increase, with almost four times as many people looking to visit, compared to 2014. But Sydneysiders keen on a Gallipolli getaway recorded the biggest number of travellers, with 37% of Australians starting their journey in Sydney. Melbourne came in close second to Sydney, with the Victorians making up 23% of the jetsetters to Istanbul, while Perth more than doubled its numbers from the same April period in 2014. For those Australians who can't make the trip, Skyscanner has compiled a guide to some of the major 100th Anniversary ANZAC Day events in Australia and New Zealand. 

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The world's biggest travellers revealed

The world's biggest travellers revealed | The Insight Files | Scoop.it

Everyone knows Australians love to travel, but a new study has found we're not the biggest travellers in the world. A new survey by Timetric has found that northern Europeans are the world's biggest travellers, with four Nordic countries in the top five. Finland is the most well-travelled country in the world, with the average Finn making 7.5 trips a year, including stays at home and abroad.

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Travelling Aussies affect Wotif profits

Travelling Aussies affect Wotif profits | The Insight Files | Scoop.it

Wotif.com has reported a decline in annual profits, as Australians travelling abroad shifted focus away from the brand’s core business down under.The online travel agency revealed annual profit losses of 12 percent to AU$51 million for FY2013, down from AU$58 million in FY2012.

 

The trend of Australians travelling overseas managed to increase Wotif’s volume of flight bookings, however, it also impacted the company’s domestic and overseas accommodation bookings.

“Many of these circumstances did not suit Wotif,” Wotif.com chairman Dick McIlwain said. “Any change which is likely to produce more interest in Australian and regional travel is being closely monitored.”

 

Accommodation bookings fell 1.3 percent year-on-year in FY2013, with bookings in Asia continuing a steady decline for the fourth consecutive year.Overall revenue remained flat at AU$147 million, while profit was also affected by AU$2.3 million in one-off purchases and investment costs.

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