The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Evolution of the passenger on-board experience

Evolution of the passenger on-board experience | The Insight Files | Scoop.it

SITA On Air has looked at the history of the passenger experience via air to illustrate where the sector has come from, and what is expected of it by passengers in 2016. Increasingly, passengers expect their own back-seat in-flight entertainment system, with movies-on-demand and, more recently, internet access. The connection between passenger and airline is in prime position for even further development as travellers bring their own devices and expect carriers to engage with them through the most convenient channel. Find out more.

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China's fastest-growing aviation markets

China's fastest-growing aviation markets | The Insight Files | Scoop.it

With the number of Chinese outbound tourists at more than 100 million for this year, it is important to assess which are the fastest-growing markets for this country of one billion-plus people. UK-based airline data firm's OAG new Chinese aviation report analyses which markets have seen dramatic increases in set capacity and which airlines are carrying the most outbound Chinese travellers to the top 15 markets. According to OAG, there were 298,353 scheduled flights in November 2015 leaving Chiense airports for destinations in China or internationally. Vietnam has emerged as the fastest-growing market for Chinese outbound travellers, more than nearby Japan, Thailand or Australia. Find out more.

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Emirates launches double-daily to Melbourne

Emirates launches double-daily to Melbourne | The Insight Files | Scoop.it

Australia is now the third largest A380 destination for Emirates in the world, after the airline cranked its Aussie services up a notch. As of March 1 2016, EK404 and EK405 will be operated by Emirates flagship A380 aircraft, replacing the existing Boeing 777-300ER aircraft, providing more customer options as well as an additional capacity on the route. With this up-gauge, Melbourne will be served twice daily with an Emirates A380. On top of upping its Australian engagement, Emirates has also announced a second daily service to Singapore, with the up-gauge of its current service between Dubai and Melbourne via Singapore. The aircraft up-gauge will provide travellers with another seamless A380 connection option when travelling to Melbourne or Singapore from a number of US, Europe and Middle East destinations globally through its hub in Dubai.

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Time for airlines to rethink their social media marketing

Time for airlines to rethink their social media marketing | The Insight Files | Scoop.it

Marketers have long extolled the benefits of social media marketing. However, being on social networking sites is not the same as having a coherent social media marketing strategy. A typical way to illustrate this divide is by comparing Ryanair, that uses a mass marketing approach, with Southwest Airlines, which has adapted a social marketing strategy. Ryanair perceives its product as an absolute commodity, where price is the only factor that determines the purchase. Southwest Airlines, on the other hand, places a considerable emphasis on offering value for money while also highlighting its internal culture and giving back to the community. The airline strives to keep prices low while also offering excellent customer service. As a result, Southwest customers are more likely to build a long-term preference for the airline and develop an emotional attachment to the brand. On the other hand, Ryanair customers are only loyal to the lowest available price. Click here to learn more.

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Eve-Line Boulle's curator insight, April 24, 2015 9:08 AM

"Marketers have been banging the drum about social marketing and its benefits in recent years. However, now it seems that as the potential for organic reach fades, brands will be forced to invest in targeting their audiences on “social media.”

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Southeast Asia: Turbulence in one of the world’s hottest emerging markets

Southeast Asia: Turbulence in one of the world’s hottest emerging markets | The Insight Files | Scoop.it

Southeast Asia has established itself as one of the world’s fastest growing aviation markets – and has huge potential for more rapid growth. Nearly all of the 10 countries that comprise ASEAN have robust economies and expanding middle classes, resulting in a favourable environment for airlines. Low-cost carriers, which already account for about 60% of capacity within Southeast Asia and have driven most of the region’s passenger growth over the past decade, are particularly well positioned as demand continues to rise. However, Southeast Asia has become one of the world’s most challenging markets over the past year due to intense competition and overcapacity. To view CAPA's full report, click here.

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95% of air travelers don't use mobile for check in, booking, or other services

95% of air travelers don't use mobile for check in, booking, or other services | The Insight Files | Scoop.it

It’s rare to see a mobile usage survey that’s based on a representative sample of global travelers, but the annual SITA/Air Transport World Passenger IT Trends Survey is precisely that — a statistically valid representation of the 299 million passengers who pass through the world’s half-dozen largest airports.

This year’s survey finds that airlines and airports still aren’t seeing a payoff in mobile services. Three out of every four passengers carry a smartphone, yet fewer than 5% of them use mobile devices to access check-in, booking, and other air travel services, says SITA (Societe Internationale de Telecommunications Aeronautiques), the industry consortium.

Airlines and airports might be better off investing in information services via mobile devices, given that 63% of global travelers say they would use their mobile for flight search and 58% to check flight status.

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Andrea Rossi's curator insight, October 21, 2013 4:00 PM

Three out of every four passengers carry a smartphone, yet fewer than 5% of them use mobile devices to access check-in, booking, and other air travel services, says SITA (Societe Internationale de Telecommunications Aeronautiques), the industry consortium.

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Airlines learn the value of effective service in the social media

Airlines learn the value of effective service in the social media | The Insight Files | Scoop.it

Several prominent brands within the airline industry have been hit by social media criticisms in the past month, underlining why the rise of digital communications has made effective service more crucial than ever.

 

In the first week of September, iconic air travel brand British Airways made the headlines after disgruntled customer Hassan Syed paid to post a promoted tweet reading, “Don’t fly British Airways. Their customer service is horrendous.” This is believed to be the first example of an individual using Twitter’s paid service to complain about a brand, but given the media attention gained by the stunt, is unlikely to be the last.


Via Margaret R Wilson
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10 air travel advances that will improve flying in 2016

10 air travel advances that will improve flying in 2016 | The Insight Files | Scoop.it

Air travel might be a hassle, at times, but in many important ways it’s getting better. Skift has found ten innovative trends that reveal a better future for the industry, and are set to make air travel more pleasant for passengers in 2016 and beyond. Advancements include:


  1. Launch of A350 Dreamliner and 787-9 Dreamliners
  2. Rise of biometric kiosks and passport apps at airports
  3. Improved onboard Wi-Fi and streaming entertainment
  4. Apple watch and apps
  5. Bag tracking technology
  6. The rise of premium economy
  7. Expansion of CBP pre-clearance program
  8. Beacons and internet of things
  9. Mobile and personalisation
  10. Better in-flight entertainment


Find out more.

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How Australian travellers fly

How Australian travellers fly | The Insight Files | Scoop.it

This year for the first time, the annual global survey conducted by air transport IT provider SITA took a look at travellers in Australia to identify a number of common profiles, as well as to capture their emotions and the impact of technology at different stages of their journey. SITA surveyed passengers travelling through seven major international airports across Australia, representing 80% of the country's passenger traffic. Four personas were identified: independent and hyperconnected; pampered; careful planner; and open-minded adventurer. It turns out that Australians are a fascinating mix of both 'careful planner' and 'open-minded adventurers.' In addition to that mix, Australian travellers are also always looking to technology to provide the best travel experience. Find out more. 

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Sydney-Bali flights boosted by arrival of new airline

Sydney-Bali flights boosted by arrival of new airline | The Insight Files | Scoop.it

There will soon be a new carrier flying the skies between Sydney and Bali. Becoming the fourth airline to service the hugely popular route, Indonesia AirAsia X has announced that it will begin flying between Sydney and Denpasar later this year. Operating five-weekly Sydney-Bali flights, Indonesia AirAsia X will commence its new service on 17 October utilising a 377-seat Airbus A330-300 aircraft. The airline will provide greater choice and convenience for Bali-bound travellers, who numbered around 276,000 from Sydney over the past 12 months. Find out more.

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The future is personal

The future is personal | The Insight Files | Scoop.it

The ubiquity of mobile technology has already spurred airlines and airports to invest in mobile products to help air travellers on their journey. As these begin to mature, new opportunities will open up to enable delivery of a more personal service. The next three years will see all airlines and the vast majority of airports further investing in mobile services, but service roll-out and user adoption is, perhaps inevitably, proving rather complex. Looking ahead, the opportunity and the new frontier for mobile passenger services will be using apps to improve customer relationships and enabling passengers to personalise the services they use to suit their needs on their journey.

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Australian attitudes to aviation safety

Australian attitudes to aviation safety | The Insight Files | Scoop.it

According to a Galaxy Research poll conducted for CASA, three out of every four Australians are very or completely confident about the safety of air travel in Australia. The study looked at attitudes towards safety in air travel, with four out of every five Australians believing flying is just as safe or safer today than it was five years ago. Only 3% of respondents said they were not confident in stepping on a plane. The study involved a sample of over 1000 respondents aged 18 years and over from capital and non-capital cities. Click here for the full report.

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Liam Brookes's curator insight, August 2, 2015 7:53 AM

More statistics! Some interesting documents about various things, like fumes in the cabin and the public opinion of CASA. I found the one about the public opinion of CASA particularly interesting, seeing how the figures break up, and the reasoning behind the opinions.

Jaala da Costa 's curator insight, March 16, 11:14 PM
Flying has been shown to be one of the safest modes of travel. With the advances in technology and airport safety, air travel has become safer than driving in a car. As an individual wanting to join the aviation industry I find this very reassuring. Safety of passengers should be one of the number one priorities. Therefore, it is good to see the majority of people being confident in air travel. 
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North Americans told to #GoAustralia -

North Americans told to #GoAustralia - | The Insight Files | Scoop.it

Tourism Australia and Air New Zealand have announced a million dollar partnership to promote Australian destinations to North Americans. The new marketing strategy aims to encourage US travellers to take a trip down under, offering one low fare to six of Australia’s top gateway destinations.

Travellers can visit Sydney, Melbourne, Brisbane, Cairns, Adelaide or Coolangatta (Gold Coast) from four North American departure points; Los Angeles, San Francisco, Honolulu and Vancouver, with connections via Star Alliance partner airlines.

 

“Together with Tourism Australia, we hope to inspire travellers to finally get Australia off their life list and experience the best of Australia,” Air NZ vice president Americas, UK and Europe Chris Myers said.

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Air India delivers Dreamliner first

Air India delivers Dreamliner first | The Insight Files | Scoop.it

The first Boeing 787 Dreamliner to enter commercial service on a route to Australia lands today courtesy of Air India, as the airline uses the fuel-efficient aircraft to open up new routes.

Air India's return has been a long time coming but the direct service to the subcontinent has been roundly welcomed by airports and the tourism industry.

Both see India, with its burgeoning population and rising middle class, as a key growth market, and the 12-hour daily Delhi-Sydney-Melbourne route is set to knock about eight hours off the indirect routes now on offer.

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