Chinese airlines chasing Australian tourists | The Insight Files | Scoop.it

Chinese airlines and tourism officials are trying to lure more Australian tourists to China as two-way travel ramps up between both countries. China's national tourist office and six major Chinese airlines have joined forces with Tourism Australia to promote the two countries as part of the China-Australia Year of Tourism in 2017. While Australians rank 13th among international visitors to China, with more than 720,000 Australians visiting mainland China each year; more than one million Chinese visited Australia from July 2015 to June 2016 - up 23% from a year earlier. China is Australia's most valuable tourism market, expected to be worth more than $13 billion by 2020. Next year is set to be a record year for Chinese tourists coming to Australia, both in terms of visitor numbers and total spend. Find out more.