The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Turkish Airlines CEO says his airline is better and different than Gulf carriers

Turkish Airlines CEO says his airline is better and different than Gulf carriers | The Insight Files | Scoop.it

Turkish Airlines CEO Temil Kotil speaks with Skift about how his airline is better than the gulf carriers including Emirates, Etihad Airways and Qatar Airways, and how the brand's messaging wins at building customer loyalty. With the airlines' hub positioned at the crossroads of Europe and Asia, anything except expansion and growth isn't an option. As Turkish Airways looks to move into its new hub at Istanbul New Airport in 2018, it has plans to bring more comfort to the terminal experience for all passengers. And with an expected 120 million passengers a year flying through the New Airport by 2020, implementing these new offerings and products won't be an easy task. Click here to read the interview.

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Qantas proves it's still the Australian favourite

Qantas proves it's still the Australian favourite | The Insight Files | Scoop.it

Qantas has proven its still Australia's first choice, bringing home a host of travellers' choice awards. Qantas brought it home in the Roy Morgan Customer Satisfaction Awards in 2014, winning both Domestic Airline and Domestic Business Airline of the Year. In 2015, it kept a solid lead in both categories, blitzing the awards, while Singapore Airlines held onto the crown as the top International Airline. In the quarter to February 2015, Qantas achieved an 87% satisfaction rating in the domestic airline category, just ahead of its regional brand Qantaslink, and comfortably ahead of third-place-getter Virgin Australia, which scored 79%. Qantas was especially popular with its younger passengers, with 91% of Generation Z and 89% of Generation Y feeling good about flying with the airline. As a domestic business carrier, Qantas also came out on top at 84%, with Virgin not far behind at 74%. Find out more.

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SITA provides new bag tracking technology

SITA provides new bag tracking technology | The Insight Files | Scoop.it

SITA’s BagJourney makes locating passengers’ baggage as easy as tracking a parcel. Global IT provider SITA can now provide airlines and airports with accurate information on the whereabouts of passengers' baggage with SITA's Bagjourney. SITA has used 2.5 billion data messages to enable them to track bags just like parcels through its BagMessage service. Each day, over 220 airports and 500 airlines exchange information on the location of passenger baggage through the secure, global messaging service. The amount of data managed by SITA is rapidly increasing, at almost 20% growth per year. SITA's Bagjourney is uniquely paired with WorldTracer, a global tracing service of delayed bags, to allow bags to be tracked even if they are mishandled.

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The formula for the perfect flight

The formula for the perfect flight | The Insight Files | Scoop.it

Skyscanner has created a flight score formula that takes in the three most important components of a satisfactory flight: time of day, leg room and on-time performance. The company surveyed 2,000 people regarding flight preferences and then worked with the Senior Lecturer of Pure Mathematics at the University of Sheffield, to create a formula to reflect these passenger preferences. Spaciousness was found to be one of the most important factors for passengers, followed by good food and drinks (48%), no turbulence (44%), unoccupied seats next to you (33%), getting a good price (30%) and a great view (24%). Understanding these traveller desires can help travel brands target offers and highlights specific features of any given flight for peak satisfaction.

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One in three airline boarding passes via mobile by 2019

One in three airline boarding passes via mobile by 2019 | The Insight Files | Scoop.it

More than 1.5 billion boarding passes will be delivered to mobile devices by airlines within four years, a new study has suggested. Juniper Research claims the 2019 figure will be double the number estimated for 2015 at 745 million worldwide. One and a half billion will be approximately one-third of the total number issued to passengers by carriers around the world. However, with smartphone penetration increasing, plus airlines and online travel agencies continuing to push their mobile services, perhaps one in three is a little on the conservative end of the forecast spectrum. Just over half of all carriers currently have the platforms in place to issue mobile boarding passes, according to SITA, with that number expected to rise to 91% within two years.

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Adventurous fuel short stays in China and Middle East

Adventurous fuel short stays in China and Middle East | The Insight Files | Scoop.it

Australian travellers are increasingly heading to Europe via the Middle East and China, sparking a new trend in non-traditional short stay travel in cities as diverse as Abu Dhabi and Guangzhou. Creative Holidays managing director James Gaskell says 58% of the company’s passengers are now stopping in non-traditional destinations on their way to Europe — up from 53% in 2012 — spending an average $500 per person on a three-day package. With the rise of the Middle Eastern and Chinese airlines, Southeast Asia is largely being bypassed by Australian passengers en route to Europe. The Qantas link with Emirates had also changed travel patterns which had moved from Southeast Asia to Dubai. Click here for more information on this growing trend.  

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