The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Women in media: it's Tourism Australia's Deputy CEO Frances-Anne Keeler

Women in media: it's Tourism Australia's Deputy CEO Frances-Anne Keeler | The Insight Files | Scoop.it

B&T caught up with Tourism Australia's Deputy CEO, Frances-Anne Keeler to explore her inspirations, passions, and proudest career achievements. The interview is part of B&T's latest 'Women in Media' installment, in light of the upcoming B&T Women in Media Awards in Sydney on 13 August 2015. Click here to read the interview.

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duyducivan's curator insight, July 30, 2015 5:25 AM
Observe the beauty of Jatiluwih terraced field

Within one hour, you can take pictures and admire the beauty of Jatiluwih terraced fields where it is considered as the world heritage site by UNESCO, is the place for you to relax among beautiful natural space. Ask the tour guide to share more about the “Subak”, which is an old agricultural cultivation method of locals.

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The Marketing Trends of 2015 - B&T

The Marketing Trends of 2015 - B&T | The Insight Files | Scoop.it

2015 won't be about technological change for marketing, instead it will be about style, substance and the essence of what is communicated. Jackie Crossman from Crossman Communications describes the fundamental ingredients for a brand to be successful in 2015. Suggestions include embracing evolving channels, understanding performance data in real-time and individualising the way you talk to your target consumers.

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