How to engage in successful content marketing | The Insight Files |

The success of content marketing lies in harnessing the power of your engaged community. Every day, over 2 million blog posts are published and more videos are uploaded to YouTube than all the TV programming around the world. Add the nearly 300 billion emails and billions of posts on Twitter, Facebook, Google+ and other social networks and you have a crowded space where it's difficult to get your content to reach your target audience.

The keys to creating great content on a consistent basis include:

  • Writing great content around trending topics.
  • Crafting a succinct and attention-grabbing headline.
  • Adding a compelling image.
  • Using a content marketing calendar to ensure consistency.
  • Using your community to help create content (e.g. user-generated content).