Communications firm Bell Pottinger has predicted the 15 top digital trends that will change the way brands communicate in 2015. The analysis was undertaken by Bell Pottinger Digital, the group's digital consultancy, and captures the most talked about trends online in 2014, ranking them in order of percentage increase throughout the year in an infographic. While technology will be one of the biggest drivers of marketing change in the New Year, the key focus for brands will be on delivering truly integrated strategies. The most successful brands in 2015 will be those that harness new technology to deliver a single experience to consumers wherever they are in their journey. Click here to learn more.
Via siobhan-o-flynn, Soraia Ferreira, Ph.D.