The Insight Files
74.2K views | +24 today
Follow
The Insight Files
Consumer trends and news curated by Tourism Australia
Your new post is loading...
Your new post is loading...
Scooped by Tourism Australia
Scoop.it!

Australia’s ‘Best Jobs’ winners unveiled - Tourism Australia

Australia’s ‘Best Jobs’ winners unveiled -  Tourism Australia | The Insight Files | Scoop.it

Key facts

 

  • The winners have been announced and awarded with Tourism Australia’s ‘Best Jobs in the World’.

 

  • Cameron Ernst from the USA received a seventh job was awarded by Virgin Australia, as the airline's new 'High Flyer'.

 

  • The successful candidates are expected to commence their jobs between August and December 2013 330,000 people from 196 countries around the world expressed interest in Tourism Australia’s six dream jobs.

Key quotes

 

"I’d like to congratulate all of the 18 finalists for the tremendous enthusiasm and effort they have put into this competition. The successful candidates each demonstrated incredible talent, energy and desire throughout the application process and will, I’m sure, take these positive attributes into the job with them."

 

"Importantly, the youth campaign that sits underneath this ‘Best Jobs’ competition is already delivering results, with commercial partners like Virgin Australia and STA Travel reporting increased bookings and Tourism Australia seeing a significant spike in international interest in Australia’s Working Holiday Maker program."

 

Full story

 

An American finance graduate, a Brazilian travel photographer, an Irish internet entrepreneur, a French tourism graduate, an English film costume designer and a Canadian adventure tour guide have beaten off more than 330,000 competitors from 196 countries to be awarded Tourism Australia’s ‘Best Jobs in the World’. 

 

The global competition drew to a finale in Sydney today (Friday 21 June) with job offers made to:

 

 

Andrew Smith (USA): Chief Funster (New South Wales) 

 

Roberto Seba (Brazil): Lifestyle Photographer (Melbourne, Victoria) 

 

Allan Dixon (Ireland): Outback Adventurer (Northern Territory)

 

Elisa Detrez (France): Park Ranger (Queensland) 

 

Rich Keam (England): Taste Master (Western Australia) 

 

Greg Snell (Canada): Wildlife Caretaker (South Australia)

 

 

A seventh job was awarded by Virgin Australia to Cameron Ernst from the USA, who will fly the length and breadth of the country as the airline's new 'High Flyer', championing Australia's best customer service experiences. 

 

The 18 finalists in Tourism Australia's global competition have spent the past week in Australia undertaking a series of adventure, nature-based, culinary, social media and photography challenges and assessments, as part of a rigorous final selection process. 

 

Tourism Australia Managing Director Andrew McEvoy said the competition had been extremely tough, but that all of the finalists deserved great credit for their performances. 

 

“I’d like to congratulate all of the 18 finalists for the tremendous enthusiasm and effort they have put into this competition. The successful candidates each demonstrated incredible talent, energy and desire throughout the application process and will, I’m sure, take these positive attributes into the job with them,” Mr McEvoy said.“

 

I’d also like to thank the 330,000 people from 196 countries around the world that expressed interest in our six dream jobs and encourage them to come Down Under on a working holiday or just for a visit to experience for themselves why there’s nothing like Australia," he added. 

 

Mr McEvoy said the real winner overall was the natural beauty and diversity of Australia which, thanks to the competition, had been showcased globally across nearly 200 countries across the world. 

 

“Importantly, the youth campaign that sits underneath this ‘Best Jobs’ competition is already delivering results, with commercial partners like Virgin Australia and STA Travel reporting increased bookings and Tourism Australia seeing a significant spike in international interest in Australia’s Working Holiday Maker program,” he said. 

 

The successful candidates are expected to commence their jobs between August and December 2013. 

 

Read more: http://tourism.australia.com/news/media-releases/Media-releases-9663.aspx 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Australia’s ‘Best Jobs’ finalists get ready for ‘show time’

Australia’s ‘Best Jobs’ finalists get ready for ‘show time’ | The Insight Files | Scoop.it
The 18 finalists for Tourism Australia’s ‘Best Jobs in the World’ – three for each of the six dream jobs – have been chosen and will travel Down Under next month to spend a week undergoing the final stage of the global competition. The lucky candidates from 12 countries will face challenges set by the states and territories, including creating content for inspiring tourism videos, writing blogs of their Australian travel experiences and handling the pressure of an impromptu media conference. “It’s show time. The candidates now face their very own Australian working holiday - a week of tests and challenges which will ultimately decide who ends up winning these six dream jobs,” said Tourism Australia Managing Director Andrew McEvoy. Find out more.
more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

‘Best Jobs’ competition boosts interest in working holidays

‘Best Jobs’ competition boosts interest in working holidays | The Insight Files | Scoop.it

A Tourism Australia survey has revealed that seven out of ten people (72%) who entered its 'Best Jobs in the World' competition are planning to apply for an Australian working holiday visa, with four out of ten (39%) seriously considering taking a working holiday within the next six months.

The online survey was completed by nearly 15,000 of the 330,000 people who entered the global competition, aimed at encouraging more young people to visit Australia under the country's Working Holiday Maker (WHM) program.

Tourism Australia Managing Director Andrew McEvoy said the results demonstrated that the 'Best Jobs in the World' competition was already having a positive impact promoting Australia as a desirable holiday destination amongst its key target market and, importantly, was also increasing awareness and interest in Australia's Working Holiday Maker program.

"Whilst much of the attention has focused on the six dream jobs, we shouldn't forget the real purpose of this campaign - to inspire more young people to come down under by increasing awareness and uptake of our Working Holiday Maker program. Early indications, supported by these survey results, indicate that we're ticking those boxes," Mr McEvoy said.

Eight out of ten (81%) respondents said that they had already discussed Australia as a working destination with friends and family as a direct result of the 'Best Jobs' competition.

A similar number (78%) of people said they had already researched Australia as a working holiday destination, with 77% of them saying they'd also suggested Australia to others as a working holiday destination.

Six out of ten (61%) said they had already visited the Australian immigration website (www.immi.gov.au) for more information on Australia's working holiday maker program.

The 18 finalists - three for each of the six dream jobs - were unveiled on May 15, with the six winners due to be announced on June 21. Tourism Australia received more than 620,000 applications from more than 330,000 people in 196 countries, with 46,000 applicants uploading their 30-second video.

Since the competition was launched, Tourism Australia’s working holiday maker Facebook page has nearly trebled from 150,000 to 435,000 fans with young people around the world actively seeking information about a working holiday in Australia. This builds on Tourism Australia's more than four million general Facebook fans - the largest destination Facebook site in the world.

Mr McEvoy said the campaign was already generating commercial benefits for the Australian tourism industry.

STA Travel, one of the campaign’s key partners, has already reported significant increases in the sale of youth travel packages in its three largest markets, which it has attributed directly to the competition - 100 per cent year-on-year increase in the USA, 42 per cent in Germany and 17 per cent in UK, during the campaign period.

Mr McEvoy said around a third of the people who'd initially entered the competition had agreed to receive additional information and offers about holidays in Australia, while Australian based backpacker operators Base and YHA have seen a significant spike in bookings.

"Tourism Australia will continue to capitalise on the enormous interest in this campaign by working with our commercial partners such as STA Travel and Virgin Australia to sell holidays and working holidays to many of those who missed out on one of the six best jobs," he said.

more...
No comment yet.