The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Big data unravels the best time to target travellers with marketing

Big data unravels the best time to target travellers with marketing | The Insight Files | Scoop.it

Programmatic marketing specialist Rocket Fuel analysed data from over 240,000 travellers to establish what motivates luxury and non-luxury travellers when booking and leading up to taking a trip. The analysis by Rocket Fuel indicates where in the booking cycle both sets of travellers are most likely to reserve a hotel, and then all matter of items that they may take on a trip with them.

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Tourism Australia explores news-style content, virtual reality

Tourism Australia explores news-style content, virtual reality | The Insight Files | Scoop.it
The CIO and CMO of Tourism Australia have joined forces to develop innovative storytelling aimed at bringing more visitors to Australia.
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5 hotel distribution trends in 2015

5 hotel distribution trends in 2015 | The Insight Files | Scoop.it

In this infographic, eRevMax has compiled five trends that it feels mark the pinnacle of hotel distribution this year. From actually analysing available data to following the consumer switch to a mobile-first existence, here's one brand's perspective on what is vital in hotel distribution today:


  1. The rise of big data
  2. Analytics for better outcome
  3. It's all about personalisation
  4. Mobile booking taking centre-stage
  5. Cross-platform presence becoming the norm
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Big Data Insights – Infographic

Big Data Insights – Infographic | The Insight Files | Scoop.it
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Christin's comment, March 11, 2013 4:03 AM
Big Data is definitely the future. Data will drive lot of changes in next few years.